Brand Manager / Sr. Brand Manager
Posted on 11/30/2023
INACTIVE
Azurity Pharmaceuticals
Locations
Atlanta, GA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Sales
Communications
Management
Marketing
PowerPoint/Keynote/Slides
CategoriesNew
Business & Strategy
Sales & Account Management
Product
Growth & Marketing
Requirements
  • At least 3 years pharmaceutical industry marketing experience
  • Strong knowledge of marketing principles
  • Experience with hospital, specialty, injectable and/or rare disease products preferred
  • Product launch experience preferred
  • Experience in developing, implementing, and monitoring brand plans, budgets and management of external agencies
  • Demonstrated analytical, project management and problem-solving skills
  • Omnichannel marketing experience and knowledge of CRM systems (i.e. Veeva)
  • Demonstrated ability and willingness to work effectively and seamlessly at multiple ‘altitudes’ within the organization
  • Ability to effectively communicate with and present to senior management and executives across all company functions
  • Flexible and able to execute within a dynamic, at times ambiguous, and rapidly changing environment with agility
  • Strong communication and presentation skills, both oral and written coupled with strong knowledge of MS Office: Word, PowerPoint, and Excel
  • Independent, self-starter, and able to work effectively in a collaborative team environment
  • Experience working closely with all sales force counterparts and gaining insights for sales force needs
  • Experience tracking and managing budgets with finance counterparts
Responsibilities
  • Collaborate cross functionally with Market Access Strategic Accounts and Sales teams to develop and implement strategic and tactical planning for key stakeholders in the product landscape
  • Support Market Access Strategic Accounts and Sales teams with building new and expanding account relationships
  • Leverage understanding of market and competitive landscapes, key customer groups, reimbursement pathways and to develop and drive brand and portfolio strategies
  • Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for products
  • Support New-Product Planning and Business Development Teams in the transition of new launch assets to the Commercial Team
  • Oversee inbound and outbound advertising and promotional activities including print, online, electronic media and direct mail. Oversee development and production of promotional and collateral materials using internal and external creative teams
  • Participate in the creation, development, and implementation of the key customer (HCP, Pharmacist, Patients/Caregivers/Payer) plans that increase brand awareness and accelerate profitable revenue growth
  • Develop messaging for key tactical programs that drive market volume. Work with commercial operations and tactical vendors to develop, analyze and track KPIs and ROI to optimize execution of plan
  • Leverage customer insights and market research to identify new and innovative programs and vehicles to meet the evolving needs of key stakeholders
  • Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly
  • Responsible for social media optimization and execution among primary social channels, corporate events and website presence
  • Manage the Promotional Materials Review process from development through approval to ensure the timely and efficient review of promotional materials that comply with legal, regulatory and company guidelines
  • Manage monthly tactical budget and budget reconciliation process
Desired Qualifications
  • Experience with hospital, specialty, injectable and/or rare disease products
  • Product launch experience
  • Omnichannel marketing experience
  • Knowledge of CRM systems (i.e. Veeva)