Full-Time

Demand Generation Marketing Manager

Confirmed live in the last 24 hours

Brightwheel

Brightwheel

201-500 employees

Childcare management software for preschools

Consumer Software
Education

Compensation Overview

$104k - $169kAnnually

Mid, Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Tableau
Requirements
  • Bachelor’s degree in marketing or related field
  • 4+ years demand generation and integrated marketing experience
  • Outstanding communication, presentation, and leadership skills
  • Sharp analytical and problem-solving skills
  • Proven experience managing cross channel marketing campaigns, including planning, prioritizing, and high-quality execution
  • Experience partnering with sales and product teams
  • Highly organized and proficient at managing multiple projects simultaneously
  • Entrepreneurial and works well in a rapidly changing environment
  • Metrics driven and have the ability to draw insights from complex marketing data and make recommendations for continuous improvement
  • A creative problem solver, adept at removing obstacles and finding solutions to key business challenges
  • Exceptional stakeholder and project management skills, effectively influencing and managing expectations with senior management and cross-functional teams
  • Outstanding verbal and written communication skills, with the ability to influence business decisions
  • Experience with data visualization and dash boarding tools such as Tableau a plus
Responsibilities
  • Develop and execute cross-channel acquisition plans: Create acquisition marketing plans that effectively communicate the value of the product to target audiences, ensuring alignment with lead generation and sales conversion goals. Leverage channels including paid marketing, email, owned and operated, and offline.
  • Craft Compelling Messaging: Develop clear, engaging, and persuasive messaging that highlights the product's unique value proposition and resonates with the target audience; identify customer segmentation opportunities to drive targeted messaging for unique customer needs.
  • Drive continuous learnings: Identify opportunities for insight generation through a/b testing roadmaps; continuously refine acquisition approach based upon learnings.
  • Collaborate Across Teams: Work closely with central Marketing, Design, Sales, Customer Support, and other teams to ensure cohesive and effective go-to-market strategies, incorporating feedback from various stakeholders and ensuring cross-functional alignment.
  • Track and Measure Success: Set and monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives, using data to refine strategies and improve future efforts.

Brightwheel provides childcare management software specifically designed for preschools and childcare centers. The platform simplifies various administrative tasks such as sign-in and sign-out procedures, billing, and communication with families, allowing educators and staff to save time each month. Users have reported that 90% of preschools using Brightwheel experience an increase in timely payments, while 95% of administrators and staff note improved communication with families. Brightwheel operates on a subscription-based model, where childcare centers pay a regular fee to access the software. Its user-friendly interface and strong customer service set it apart from competitors, making it a top choice in the educational technology market. The goal of Brightwheel is to enhance the efficiency of childcare centers and foster better relationships between educators and families.

Company Stage

Series C

Total Funding

$86.4M

Headquarters

San Francisco, California

Founded

2010

Growth & Insights
Headcount

6 month growth

9%

1 year growth

21%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • Brightwheel's acquisition of Experience Early Learning expands its educational offerings.
  • The $55M Series C funding round boosts Brightwheel's growth and market presence.
  • Integration with AI tools can enhance personalized learning experiences on Brightwheel's platform.

What critics are saying

  • Increased competition from AI-powered tools like Clay could challenge Brightwheel's market position.
  • Integration challenges from acquiring Experience Early Learning may disrupt service quality.
  • Rapid valuation increase to $600 million might attract scrutiny and pressure for high growth.

What makes Brightwheel unique

  • Brightwheel offers an all-in-one platform for childcare management and communication.
  • The software is highly rated, earning the title of #1 childcare software.
  • Brightwheel's integration with QuickBooks enhances financial monitoring for childcare centers.

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Benefits

Competitive base salary

Equity

Premium medical, dental, & vision coverage

Paid parental leave

Flexible PTO policy

Wellness & productivity stipend

Learning & development stipend