Full-Time
Digital Media Planner
Posted on 9/9/2024
Publicis Groupe
10,001+ employees
Global leader in marketing and communications
Mid
Stamford, CT, USA
- Bachelor’s degree related with Advertising, Marketing or Economics.
- From 3 to 5 years of experience working in digital planning.
- English Level (B2 or more).
- Good use of digital planning tools: Campaign Manager, Integral Ad Science, GFK, Excel.
- Knowledge in Google analytics will be a plus.
- Assisting digital media strategy development for top tier clients
- Developing and managing digital media plans; negotiating and purchasing media
- Managing the day-to-day implementation, and optimization of campaign activities
- Managing campaign authorizations, budgets, and reconciliation process
- Interacting daily and maintaining rapport with digital media publishers
- Analyzing research data and media/marketing information; sharing information with clients
- Monitoring and assessing ongoing campaign performance; assisting in strategic analysis of campaigns
- Other responsibilities as assigned.
Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.
Company Stage
IPO
Total Funding
$32M
Headquarters
Paris, France
Founded
1926
Simplify's Take
What believers are saying
- Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
- Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
- Stable leadership under Arthur Sadoun supports long-term strategic planning.
What critics are saying
- Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
- Eastern European expansion could face regulatory scrutiny and compliance challenges.
- Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.
What makes Publicis Groupe unique
- Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
- The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
- Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.
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