Full-Time

Senior Director

Media Strategy and Planning

Updated on 3/14/2025

Klick

Klick

1,001-5,000 employees

No salary listed

Senior, Expert

Company Does Not Provide H1B Sponsorship

Philadelphia, PA, USA

This is a hybrid position, which implies that the candidate will be required to work in-office for part of the week.

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • 8-12 years of experience in media strategy, with a proven track record of success in healthcare or pharmaceutical marketing.
  • Strong understanding of HCP and patient media strategies, including segmentation, targeting, and measurement.
  • Experience leading the media pitch process and developing compelling, data-driven narratives.
  • Expertise in cross-channel media planning, including digital, TV, social, and programmatic.
  • Excellent communication and presentation skills, with the ability to articulate complex strategies to both internal teams and clients.
  • Strong leadership and mentoring capabilities, with a focus on developing and nurturing talent.
  • Familiarity with the latest digital media technologies and a passion for leveraging them to drive healthcare communication forward.
  • Ability to manage multiple priorities and projects in a fast-paced, dynamic environment.
Responsibilities
  • Lead the development of media strategies for both healthcare providers (HCP) and patient segments, ensuring tailored and effective communication approaches.
  • Manage the media pitch process from start to finish, collaborating with internal teams to create compelling, client-focused narratives and strategies.
  • Oversee the execution of cross-channel media planning and optimization efforts, providing strategic guidance and ensuring alignment with client objectives.
  • Collaborate closely with media planning, research, and analytics teams to shape and refine media strategies that drive measurable results.
  • Mentor and develop junior members of the media team, enhancing their skills in strategy, storytelling, and business acumen.
  • Contribute to new business development efforts by leading strategic planning and participating in pitch presentations.
  • Provide thought leadership on media strategy, staying abreast of industry trends and integrating emerging media technologies into our approach.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1997

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven healthcare solutions offer opportunities in predictive diagnostics and personalized medicine.
  • Digital marketing's rise in healthcare boosts demand for Klick's advanced analytics tools.
  • Telehealth expansion increases need for Klick's digital communication strategies expertise.

What critics are saying

  • Rapid expansion through acquisitions may lead to integration challenges and cultural clashes.
  • AI product launches could increase scrutiny over data privacy and ethical AI use.
  • Voice 2 Diabetes app may face regulatory hurdles and require significant validation.

What makes Klick unique

  • Klick Health is the largest independent healthcare marketing agency globally.
  • Klick's AI-driven Voice 2 Diabetes app won the Innovation Grand Prix at Cannes.
  • Klick's acquisition of Ward6 Singapore expands its presence in the Asia-Pacific region.

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Benefits

Hybrid Work Options

Professional Development Budget

Company News

Campaign Brief Asia
Mar 18th, 2025
Klick Health acquires Ward6 Singapore

Klick Health, the world's largest independent healthcare marketing agency, has acquired Ward6 Singapore, expanding its presence in the Asia-Pacific region. This acquisition enhances Klick's leadership and client portfolio in HCP marketing and medical communications. The move follows Klick's recent acquisition of Peregrine Market Access, further boosting its capabilities in life sciences commercialization.

MRWeb
Feb 28th, 2025
Daily Research News Online

Life sciences commercialization services firm Klick Health has launched an AI FocusGroup product, allowing marketers in the sector to test ad campaign messaging with healthcare professionals without hosting online or in-person focus groups.

Business Wire
Jan 8th, 2025
Klick Health Acquires Peregrine Market Access

Klick Health today announced it has acquired Peregrine Market Access, a leading market access strategy and value communications specialist in life sci

Pharmaceutical Executive
Jan 7th, 2025
Klick Health Acquires Peregrine Market Access

Klick Health announced its acquisition of market access strategy and value communications specialist Peregrine Market Access.

Morningstar
Dec 3rd, 2024
Company Surprises Team with AI & Real-Life Hugs in Emotional Video as 74% of People Say They Won't Be Able to Hug Someone They Wish They Could This Holiday Season

This season, the Foundation for Social Connection is proud to partner with Klick Health to bring loved ones closer and promote the transformative power of a hug.