Market Manager

About Primer

Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next.

What You’ll Do

We’re looking for an energetic, relationship-driven professional to grow enrollment for Primer’s Alabama campuses. You’ll be the face of Primer in the community, responsible for building strong local networks, executing on-the-ground marketing initiatives, and presenting Primer’s vision directly to families.

This is not a desk job. You’ll spend much of your time out in the field — meeting partners, speaking with parents, hosting open houses, and connecting with community leaders. If you love building new relationships, thrive in fast-moving environments, and know how to inspire families through compelling storytelling, you’ll thrive here.

What we’re trying to do is extremely hard – there’s a reason it hasn’t been done before. There’s a good chance this role will be the hardest work of your life. If you find that slightly-daunting-but-exciting, this might be the role for you.

Responsibilities

• Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement

• Build relationships with local leaders, organizations, and influencers who can help grow Primer’s reach and reputation

• Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment

• Serve as a trusted, knowledgeable voice when presenting Primer’s model to prospective families

• Collaborate with central marketing and admissions to align local efforts with broader campaigns

• Experiment with new grassroots growth strategies; document and scale the ones that work

• Manage ongoing relationships with enrolled families to strengthen community and referrals

• Travel frequently (20-40%) across campuses within the state

Preferred Qualifications

• Strong track record in partnerships, admissions, marketing, or community outreach — ideally in K-12 education or fast-growth startups

• Exceptional communicator who can connect with diverse audiences, from families to community leaders

• Confident public speaker and presenter, comfortable leading events and representing Primer externally

• Self-starter who thrives with autonomy and knows how to build systems out of ambiguity

• Results-driven, with past accountability for growth, enrollment, or revenue targets

• Highly organized and able to manage multiple relationships and events at once

• Generalist mindset — willing to roll up your sleeves to do both strategy and execution

• Must have a car and be available for regular travel across the state
  

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change. In service of that, we keep work centered on mission execution and avoid social or political activism at work that’s unrelated to the mission. If that energizes you, we’d love to see you apply.