Director – Performance Marketing
Posted on 9/26/2023

1,001-5,000 employees

Vacuum & kitchen appliances
Company Overview
At SharkNinja, their purpose is to positively impact people's lives every day in every home around the world. They work very hard to provide their consumers with high quality, exciting 5-star products that make life easier.
Consumer Goods

Company Stage


Total Funding





Needham, Massachusetts

Growth & Insights

6 month growth


1 year growth


2 year growth

Needham, MA, USA
Experience Level
Desired Skills
Growth & Marketing
  • 8+ years' experience in multi-channel digital marketing (with at least 2 in an eCommerce business)
  • Strong interpersonal skills with an ability to work with a variety of styles and personalities
  • A great communicator with experience managing multiple stakeholders
  • Strong analytical, strategic and mathematical skills, along with meticulous attention to detail
  • Highly commercial and results driven
  • Thrives in a fast-paced environment
  • A team player who promotes collaboration
  • Ability to multitask and prioritize, to ensure multiple deadlines are met at any given time
  • A motivated self-starter who is ambitious & curious, with a desire to test new ideas
  • Obsessed with delivering the best experience for our customers
  • Experience working in an eCommerce retail environment would be advantageous
  • Define, and lead the execution of a best-in-class performance marketing strategy for the Shark & Ninja brands in the US, with the explicit aim of delivering consistent revenue growth. You will promote a data-driven approach and own the substantial performance marketing budget
  • Daily collaboration with channel specialists to optimize omni-channel performance across all product categories
  • Accountable for key performance marketing metrics versus our forecast with a focus on Revenue/ROAS/Cost% etc
  • Develop strong relationships with our agencies and tech partners, ensuring we hold them to account in the execution of our performance marketing strategy
  • Act as a champion for digital marketing knowledge and 'best practice' across the Digital team and beyond - fostering and developing a better understanding of digital marketing and strong integration of digital activities into omni-channel marketing campaigns to support omni-channel brand, category, regional and international marketing objectives
  • Lead, inspire & develop our talented team of Performance Marketing specialists
  • Own the performance marketing story/context, ensuring senior stakeholders' expectations are proactively managed
  • Align closely with the marketing measurement team and ensure we adopt a data-driven approach to measuring performance
  • Analyze and interpret performance data and deliver actionable insight in a clear and concise manner
  • Collaborate closely with a diverse mix of stakeholders to plan, implement, and drive successful NPD launch strategies across all digital channels
  • Monitor and regularly benchmark performance/strategy versus key competitors
  • We believe innovation is vital in achieving long-term growth/success and you will be expected to challenge the ordinary. We are looking for somebody who can consistently identify and test innovative opportunities
  • Communicate and collaborate with key internal stakeholders including the eCommerce team, wider marketing, merchandising/trading, commercial finance, creative
  • Regularly present performance results/opportunities to senior stakeholders. We're looking for somebody to challenge assumptions on what good looks like
  • Lead us to be “RARELY SATISFIED”
  • Make things better each day; “PROGRESS OVER PERFECTION”
  • Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
  • Deliver something great; “WINNING IS A TEAM SPORT”
  • Be clear and honest, “COMMUNICATING FOR IMPACT”