Product Marketing Manager

US-Remote

Posted on 9/21/2023

INACTIVE

51-200 employees

Data privacy infrastructure

Company Overview

Transcend seeks to educate end-users and give them increased control over their personal data. Companies want to give their users better privacy choices, but it's extremely difficult to do. Transcend makes it easy.

Data & Analytics

B2B

Company Stage

Accelerator

Total Funding

$29.1M

Founded

2017

Headquarters

San Francisco, California

Growth & Insights

Headcount

6 month growth

↑ 21%

1 year growth

↑ 30%

2 year growth

↑ 112%

Locations

San Francisco, CA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

CategoriesNew

Growth & Marketing

Requirements

You have 5+ years of experience in product marketing, product development, marketing strategy or consulting
You are a great communicator. You can take technical products and complex ideas and make them simple, powerful and consumable for multiple audiences and partners
You're an autonomous producer. You value owning projects, working in a fast-paced environment, and obsess over the details
You are customer-obsessed and deeply empathetic of customers and end-users-whether they are using our interfaces or developing against our APIs
You are creative, resourceful, with a demonstrated experience engaging and influencing cross-functional teams and the hunger to grow alongside a fast-paced company
You believe passionately that data rights are human rights, and you envision a world where users everywhere are in control of their personal data

Responsibilities

Be a product domain owner: As a subject matter expert, you'll be the GTM owner for key product areas of the Transcend platform, responsible for driving the product line's growth, long term strategy, and its contribution to revenue, while partnering closely with Product to inform its roadmap
Determine GTM strategy: Effectively translate market findings into domain specific growth strategies. Activate a cross-functional GTM team to develop and execute differentiated messaging and impactful campaigns that drive product awareness and demand. Identify priority solutions and use cases to inform value-driven positioning
Help enable user-facing teams: Craft campaigns and develop resources to help Sales land deals and help Customer Experience create a flywheel of positive product value to our customers
Craft co-partner marketing: Collaborate closely with Partnerships to strategically position ourselves amongst various partner ecosystems and lead relevant co-partner marketing initiatives
Keep us market-oriented: Perform ongoing research on our market, its rapidly changing privacy requirements, our buyer personas, and our competitors. Mine for insights and synthesize signals from the noise. Document and communicate key learnings on a regular cadence

Desired Qualifications

An understanding of data in a complex enterprise system landscape
Experience analyzing and assessing market dynamics, size and roadblocks to large, complex growth strategies

Transcend believes everyone should be in control of their personal information. We’re pioneering Data Privacy Infrastructure—a powerful technology that lets individuals reclaim control of their data and ensures companies can easily comply with global data privacy laws.

Our platform enables companies like Robinhood, Brex, and Clubhouse to provide users with control over their information.

From uncovering new data systems and schema, to capturing and enforcing user opt-outs, to globally deleting and exporting a person’s data across your stack, Transcend is built to scale every privacy workflow to complete automation. In fact, each month, Transcend executes millions of global user deletions and governs billions of tracking events across thousands of data systems.

We allow these users to request, identify, and delete their personal information from a growing suite of integrated companies: from Salesforce to Slack, Facebook, Zendesk, Intercom, Databases, and beyond.

Please note that we are a remote-first company, and ALL our positions are remote.

This position is only open to US based applicants.

———

We are looking for an ambitious, adaptable product marketer to join our growing go-to-market team. In this role, you will lead product marketing initiatives for one of our key product lines, Data Mapping, Consent, and Privacy Requests, to accelerate sales, deliver product value to customers and drive industry category leadership. We are a nimble team and an early stage company, so you will get the unique opportunity to work across the entire product lifecycle– from helping shape the product and design, articulating business value, driving commercialization, and ongoing product adoption.

What You’ll Do

Be a product domain owner: As a subject matter expert, you’ll be the GTM owner for key product areas of the Transcend platform, responsible for driving the product line’s growth, long term strategy, and its contribution to revenue, while partnering closely with Product to inform its roadmap.
Determine GTM strategy: Effectively translate market findings into domain specific growth strategies. Activate a cross-functional GTM team to develop and execute differentiated messaging and impactful campaigns that drive product awareness and demand. Identify priority solutions and use cases to inform value-driven positioning.
Help enable user-facing teams: Craft campaigns and develop resources to help Sales land deals and help Customer Experience create a flywheel of positive product value to our customers.
Craft co-partner marketing: Collaborate closely with Partnerships to strategically position ourselves amongst various partner ecosystems and lead relevant co-partner marketing initiatives.
Keep us market-oriented: Perform ongoing research on our market, its rapidly changing privacy requirements, our buyer personas, and our competitors. Mine for insights and synthesize signals from the noise. Document and communicate key learnings on a regular cadence.

Who You Are

You have 5+ years of experience in product marketing, product development, marketing strategy or consulting.
You are a great communicator. You can take technical products and complex ideas and make them simple, powerful and consumable for multiple audiences and partners.
You’re an autonomous producer. You value owning projects, working in a fast-paced environment, and obsess over the details.
You are customer-obsessed and deeply empathetic of customers and end-users—whether they are using our interfaces or developing against our APIs.
You are creative, resourceful, with a demonstrated experience engaging and influencing cross-functional teams and the hunger to grow alongside a fast-paced company
You believe passionately that data rights are human rights, and you envision a world where users everywhere are in control of their personal data.

Bonus Points (if you have)

An understanding of data in a complex enterprise system landscape.
Experience analyzing and assessing market dynamics, size and roadblocks to large, complex growth strategies.

Why joins us?

The people at Transcend are driven, kind and know how to balance work, life and memes. We learn from each other and have a strong support system.

You’re joining a fast growing start up, with opportunities to help define and grow the Marketing organization.

We have a strong mission to protect user privacy rights everywhere. The privacy compliance landscape is growing, and we are at the forefront of building solutions that protect user privacy rights with modern infrastructure and automation.

You will have autonomy and trust to drive initiatives from the start.

We believe that turning the principles of data privacy into exercisable human rights is one of the most high-impact ways we can spend our time, and so we’re building an ambitious team that’s passionate about solving important problems and having fun while doing it.

As the best-in-class solution in a new market, Transcend is a fast-paced and exciting workplace. The product evolves quickly to meet new client needs and adapts to the rapidly advancing world of privacy law. As one of Transcend’s earliest hires, you’ll get to work on a wide array of exciting projects.

Transcend is an equal opportunity employer that values diversity, inclusion and belonging. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We will consider for employment all qualified applicants with arrest and conviction records in a manner consistent with applicable law.