Director – Marketing Automation

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
 

Our culture values inclusion, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-belonging/.
 

About the Role:

Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept Director of Marketing Automation to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.
 

You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.
 

Key Responsibilities:

Strategy & Leadership

• Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
• Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
• Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
   

Platform Management

• Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
• Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
• Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
   

Campaign Execution & Optimization

• Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
• Implement testing and optimization strategies to improve campaign performance and ROI.
• Monitor deliverability, subscriber health, and platform performance.
   

Collaboration & Enablement

• Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
• Develop documentation, training programs, and onboarding materials to upskill internal teams.
• Serve as the point of contact for issue resolution and platform health monitoring.
   

Qualifications:

Experience

• 7+ years in marketing automation, with 3+ years in a leadership role.
• Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
• Proven success in designing scalable architectures and integrating Salesforce Data Cloud
   

Skills

• Strong understanding of relational data models, segmentation, and audience management.
• Excellent communication and project management skills.
• Ability to translate technical concepts for non-technical stakeholders.
   

Certifications (Preferred)

• Salesforce Marketing Cloud Email Specialist
• Marketing Cloud Administrator or Consultant

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.

Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected] or at +1 (617) 289-7917.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$138,200.00 - $160,000.00 USD