About the Role

We are looking for a strategic, data-driven marketer to own our Inbound Pipeline - a critical component of the company’s marketing funnel. In collaboration with a cross-functional marketing team, you will lead our comprehensive marketing strategy to attract and convert site traffic into leads; in collaboration with our Field Marketing and BDR teams, you will drive programs which nurture those leads across the buying journey to close. This is a results-focused role, with executive visibility and high cross-functional impact. 

Successful candidates will have multi-disciplinary marketing experience building inbound/organic programs that drive full funnel growth (including CRO, SEO, digital strategy, etc.). They combine an analytical approach with creative experimentation to achieve outcomes, and you will enjoy this role if you like working with fast-paced teams, leading by influence, and having the autonomy to own your initiatives.  This is a rare opportunity to grow a marketing function in a high-growth $Billion+ revenue company. 

About the Role

• Own Outcomes: Deliver on a quarterly, global target for Inbound (organic) pipeline across all lifecycles of Cloudflare’s business (new logo, expansion and upsell).
• Develop Strategy: Work with your cross-functional partners to build the inbound/digital strategy and roadmap to achieve business outcomes -- including increased site traffic, improved MQL conversions, and pipeline growth. You’ll contribute to our organic search strategy, web experience, content strategy, etc. to produce outcomes.
• Align: From concept through execution, you will partner and influence teams across Marketing and Sales.  

• Execute: Implement programs in conjunction with dedicated teams. Examples include CRO experiments, keyword/meta tag optimizations, localized web improvements, and BDR sequence A/B tests.  You’ll also provide business requirements for tools that support needs for customer engagement (e.g. chat, landing page builders etc.)

• Report: Define and monitor all relevant KPIs for your business. Communicate with stakeholders on business performance and needs.

• Note: This role is initially for a senior level individual contributor in order to establish the function. Opportunity for direct and matrixed management exists as the functional roadmap is established by the Director.

About You

• Analytical: You are data-driven in your approach to strategy development and can seamlessly manage testing at scale.  You use numbers to define priorities and problem solving.  
• Accountable: You drive business outcomes, not projects.  You deliver on your commitments to your partners and teammates. 

• Influential: You can get things done across organizations without directly owning all inputs.  You know how to find the best ideas, garner support and drive alignment across a wide range of stakeholders. 
• Communicative:  You have excellent communication and interpersonal skills to influence dispersed, internal stakeholders.  You also have excellent copywriting and messaging skills to influence prospects and customers. 

Requirements 

• Track record of pipeline/revenue accountability and attainment in global, $billion organizations.
• B2B Enterprise SaaS experience targeting technical (CISO, CTO, etc.) buyers; Cybersecruity-specific industry experience a strong preference.
• 15+ years functional Marketing experience including: Inbound, Digital, SEO/SEM, Demand Generation, CRO, and/or analytics.
• Mastery of Marketing/Sales funnels, including MQL definition, handoff, and conversion optimization.
• Experience as a direct and/or indirect manager and in navigating cross-functional partnerships including Sales, BDR, Field Marketing/Demand Generation, Corporate Marketing, and WebDev.
• Proficient in Google suite (including Google Analytics) and SFDC; functional familiarity with HTML/CSS, Tableau & Google Search Console experience is beneficial.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $157,000 - $191,000.
• For New York City-based and California (excluding Bay Area) and Washington hires: Estimated annual salary of $176,000 - $215,000.
• For Bay Area-based hires: Estimated annual salary of $185,000 - $226,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave