Growth Marketing Director
Posted on 5/9/2023
Remote in USA
Experience Level
Desired Skills
Data Analysis
Google Analytics
  • Analytical: You are data-driven in your approach to strategy development and can seamlessly manage testing at scale. You use numbers to define priorities and problem solving
  • Accountable: You drive business outcomes, not projects. You deliver on your commitments to your partners and teammates
  • Influential: You can get things done across organizations without directly owning all inputs. You know how to find the best ideas, garner support and drive alignment across a wide range of stakeholders
  • Communicative: You have excellent communication and interpersonal skills to influence dispersed, internal stakeholders. You also have excellent copywriting and messaging skills to influence prospects and customers
  • Track record of pipeline/revenue accountability and attainment in global, $billion organizations
  • B2B Enterprise SaaS experience targeting technical (CISO, CTO, etc.) buyers; Cybersecruity-specific industry experience a strong preference
  • 15+ years functional Marketing experience including: Inbound, Digital, SEO/SEM, Demand Generation, CRO, and/or analytics
  • Mastery of Marketing/Sales funnels, including MQL definition, handoff, and conversion optimization
  • Experience as a direct and/or indirect manager and in navigating cross-functional partnerships including Sales, BDR, Field Marketing/Demand Generation, Corporate Marketing, and WebDev
  • Proficient in Google suite (including Google Analytics) and SFDC; functional familiarity with HTML/CSS, Tableau & Google Search Console experience is beneficial
  • Own Outcomes: Deliver on a quarterly, global target for Inbound (organic) pipeline across all lifecycles of Cloudflare's business (new logo, expansion and upsell)
  • Develop Strategy: Work with your cross-functional partners to build the inbound/digital strategy and roadmap to achieve business outcomes -- including increased site traffic, improved MQL conversions, and pipeline growth. You'll contribute to our organic search strategy, web experience, content strategy, etc. to produce outcomes
  • Align: From concept through execution, you will partner and influence teams across Marketing and Sales
  • Execute: Implement programs in conjunction with dedicated teams. Examples include CRO experiments, keyword/meta tag optimizations, localized web improvements, and BDR sequence A/B tests. You'll also provide business requirements for tools that support needs for customer engagement (e.g. chat, landing page builders etc.)

1,001-5,000 employees

Web performance & security platform
Company Overview
Cloudflare's mission is to help build a better Internet. The company specializes in providing a content delivery network and DDoS mitigation services.
  • Competitive salaries
  • Take-what-you-need paid vacation policy
  • Comprehensive health plans and benefits
  • Paid maternity and paternity leave
  • Commuter and ride share options
  • Returnships
Company Core Values
  • Be curious to learn and grow
  • Communicate clearly, directly, and transparently
  • Do the right thing
  • Embrace diversity to make Cloudflare better
  • Get your work across the finish line
  • Lead with empathy and assume good intentions