Manager – Culture Insights & Analytics
Confirmed live in the last 24 hours
Mediabrands

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-10%

2 year growth

-12%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
CategoriesNew
Data Management
Data Analysis
Data & Analytics
Requirements
  • Strong knowledge of digital marketing technologies
  • Strong knowledge of data landscape and utilization
  • PC proficiency and solid working knowledge of Microsoft Office
  • 3-5+ years of experience in audience development, data driven marketing and/or digital marketing
  • 1-2+ years of experience in managing multiple clients and teams
  • Experience in strategic audience work
  • Excellent written, verbal communication and presentation skills
  • Strong time-management and organizational skills
  • Proven problem-solving ability
  • Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Responsibilities
  • Maintain knowledge of relevant AdTech and MarTech developments
  • Spearhead Client Onboarding process from Martech and AdTech perspective
  • Evaluate technology partners (data partners, platforms and tool RFIs)
  • Compile rate cards across partners
  • Leverage IPG audience assets and capabilities such as Acxiom and Audience Tools
  • Identify and drive incremental scope development
  • Develop new opportunities across partners and platforms
  • Work with client CRM, DMP to understand the best data and tools available for the audience segmentation strategy and audience activation
  • Oversee tech stack utilization
  • Supports Cookieless Solution Partner evaluation and testing framework