Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative and these represent our core values and behaviors.

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Overview

The Audience Solutions team is a function within the CIA (Culture, Insight and Analytics) craft, built to strengthen our data led products and services throughout the agency and evolve and future proof the client’s audience first, data driven and outcome-based approach across all media buys. The Audience Solutions Team, under the purview of the analytics craft, works cross-functionally and connects agency’s proprietary people-based data to enable data-driven decisions throughout planning and activation and maximize client’s business outcomes.

As a Manager, Audience Solutions, your role entails a balanced blend of technical and marketing acuity, plus understanding of how data and AdTech/MarTech solutions can best support audience development, engagement and activations. With coordination from your team and all other crafts, you will be working with your Director on evaluating MarTech and AdTech solutions, building Client Innovation Roadmaps and Test & Learn Frameworks, leveraging internal IPG tools & resources, driving incremental scope opportunities.

Responsibilities

• Maintain knowledge of relevant AdTech and MarTech developments, case studies, data, tools and industry news to ensure team members and clients are up to date on the latest privacy (CCPA, GDPR) updates, developments from data and tech partners, changes to data collection methodologies, data depreciation, changes to walled garden policies
• Spearhead Client Onboarding process from Martech and AdTech perspective
• Evaluate technology partners (data partners, platforms and tool RFIs)
• Compile rate cards across partners
• Leverage IPG audience assets and capabilities such as Acxiom and Audience Tools to drive internal solutions and services
• Identify and drive incremental scope development, leveraging IPG audience assets and tools. Develop new opportunities across partners and platforms
• Work with client CRM, DMP to understand the best data and tools available for the audience segmentation strategy and audience activation
• Oversee tech stack utilization
• Supports Cookieless Solution Partner evaluation and testing framework

Required Skills and Experience

• Have a strong knowledge of digital marketing technologies, including: DSP, DMP, CDP, Ad Server, Ad Verification and Site Analytics
• Strong knowledge of data landscape and utilization (1st party, 2nd/3rd party)
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• Initiative does not require candidates to have a college degree.

Desired Skills and Experience

• 3-5+ years of experience in audience development, data driven marketing and/or digital marketing
• 1-2+ years of experience in managing multiple clients, and teams
• Experience in strategic audience work
• Ability to delegate and oversee direct reports
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Proven problem solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.