Full-Time
Posted on 8/29/2025
Designs, manufactures, and distributes toys globally
No salary listed
Mississauga, ON, Canada
In Person
Must be willing to travel.
| , |
ZURU operates across three global sectors—toys, consumer goods, and construction technology—designing, manufacturing, and distributing products worldwide using advanced automation. In toys, it markets brands like Bunch O Balloons, Mini Brands, and Robo Alive through major retailers in over 120 countries and partners with Nickelodeon, Disney, Universal, and DreamWorks. ZURU Edge targets Baby Care, Personal Care, Beauty, Home Care, and Health & Wellness with new-generation brands for modern consumers, while ZURU Tech aims to speed up and simplify construction through flexible processes. The company stands out through its large-scale automation, fast product development, and a disruption-driven, integrated model that combines design, manufacturing, and distribution to offer high-quality products at competitive prices and expand globally.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Yau Tsim Mong District, Hong Kong
Founded
2003
Help us improve and share your feedback! Did you find this helpful?
Wellness Program
Professional Development Budget
Flexible Work Hours
Zuru brings music to life in miniature vinyl form. Published on: 2nd April 2026 Mini Brands Really Works Vinyl blends music merchandise with pop culture, tapping into the vinyl resurgence and growing demand for functional, displayable collectibles. Zuru has announced the launch of its latest Mini Brands range: Mini Brands Really Works Vinyl, an innovation in collectibles that allows real music to be played back within the world of miniature. The range marks Mini Brands' entry into licensed music following over two years of development. At its core is a simple but powerful innovation: mini vinyl records that actually play music. By combining chart-topping music IP, blind capsule play and true functionality, the range pushes the mini trend into an entirely new category. Mini Brands boasts billions of views across owned social channels and continues to resonate and engage with a global fanbase of Miniacs. Mini Brands Really Works Vinyl builds on this momentum by introducing real, playable music from some of the world's biggest artists, unlocking a broader audience across collectors, music fans and gift-givers. From global hits like Birds of a Feather, Not Like Us and Sucker, to iconic classics such as Good Vibrations and Every Breath You Take, the range spans decades of music culture, tapping into both nostalgia and modern fandom. These are era-defining songs with billions of streams and global recognition, bringing instant familiarity and emotional connection to every unboxing. Launching at retail from mid-May, the range comprises two SKUs designed to drive both collectability and repeat purchase. The Capsule SKU delivers the signature blind unboxing experience, featuring five items per capsule, including four surprise mini vinyl records and one accessory. In total, there are 45 mini vinyls to collect, alongside standard accessories and rare chase items including a gold vinyl record and music award trophies. Each mini vinyl features a real audio clip from a globally recognised track as part of a fully playable system. The Playset SKU elevates the experience further and is where the concept truly comes to life. Featuring a working, rechargeable mini record player, the playset goes beyond display and allows consumers to physically play their mini vinyl records and hear real music clips from some of the biggest artists in the world. The Playset includes the chart-topping track APT as an exclusive vinyl. Featuring built-in sound, spinning functionality and a sleek display stand, it recreates the experience of playing vinyl in a compact, collectible format, blending hands-on play with authentic music functionality and positioning it as a standout innovation in the collectibles space. Will Collinson, General Manager of Zuru UK & Europe, commented: "Mini Brands Really Works Vinyl represents a major step forward for the brand. For the first time, we're not just replicating real-world products in miniature; we're recreating the experience. The fact that these mini vinyl records play music from globally recognised artists is what truly sets this range apart. "We've combined everything consumers love about Mini Brands - surprise, collectability and detail - with chart-topping music IP and real functionality. The resurgence of vinyl culture, combined with demand for interactive, display-led collectibles, presents a strong opportunity at retail. This is a product that doesn't just sit on shelf, it creates a moment."
Zuru sues US Government over unlawful Trump tariffs, seeks huge refund. Business Investigations Reporter · NZ Herald · 20 Mar, 2026 09:00 AM 5 mins to read Zuru co-founders and brothers Mat Mowbray (left) and Nick Mowbray, whose company is suing the US Government. Composite Photo / Supplied New Zealand-founded manufacturing conglomerate Zuru has sued the United States Government, leveraging a Supreme Court decision that ruled President Donald Trump's tariffs were illegal and claiming entitlement to hundreds of millions of dollars in refunds. In its complaint to the United States Court of International Trade, Zuru called the tariffs Unlock all articles by subscribing to this international offer All-Access + BusinessDesk weekly. Herald Premium, Viva Premium, The Listener & BusinessDesk
Zuru to launch FIFA World Cup 2026 Ballers in January. "The partnership with FIFA reinforces Zuru's commitment to delivering innovation and excitement through licensing", said Aneisha Vieira, Head of Licensing and Partnerships at Zuru. Zuru is launching a wave of FIFA World Cup 2026 Ballers. This follows the success of its 5 Surprise NBA Ballers and will launch in January 2026, ahead of the World Cup kicking off in June. The range features FIFA World Cup 2026 heroes, host nations and winners throughout history, with 33 football players to collect - seven rare figures and two super rares. Players come with accessories including a miniature football, goals and interactive pitch pieces to collect and build. "The partnership with FIFA reinforces Zuru's commitment to delivering innovation and excitement through licensing", said Aneisha Vieira, Head of Licensing and Partnerships at Zuru. "Ballers has captured the imagination of collectors globally, and this collaboration allows us to celebrate a shared passion for play and sport. It's an incredible opportunity to extend the brand's reach, inspire creativity, and connect with new audiences around the world."
Zuru says the acquisition of Tytan Toys, known for its magnetic building tiles and construction sets, will accelerate the brand's growth trajectory around the world. Zuru has announced it has entered into a definitive agreement to acquire Tytan Toys, the popular magnetic building tile brand, ma
Lego isn't a word, it is a moat around a Danish company founded in 1932 and toymakers Zuru tried to cross that moat in 2018 when it launched its Max Build product and claimed that it was compatible with "Lego Bricks."