Full-Time

Marketing Executive

FT Specialist

Posted on 1/8/2025

Financial Times

Financial Times

1,001-5,000 employees

Global provider of financial news and analysis

Social Impact
Financial Services

Junior, Mid

London, UK

Hybrid working model with flexible options.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Marketing
Data Analysis
Requirements
  • Demonstrable experience in planning and completing multi-channel marketing campaigns.
  • Strong analytical skills and a data-driven approach, with proficiency in marketing tools.
  • Excellent organisational and project management abilities, with attention to detail.
  • Strong written and verbal communication skills, with a flair for creative and impactful copywriting.
  • An ability to adapt quickly to evolving trends in digital marketing, including AI innovations.
  • Great teammate with a proactive attitude and dedication to collaboration.
Responsibilities
  • Plan, implement, manage, and analyse marketing campaigns in collaboration with Senior Marketing Executives, across channels such as email, digital display, print, PPC, paid and organic social media, partnerships, and events.
  • Adopt a data-driven approach to campaigns using our customer data platform, Bloomreach, ensuring compliance with GDPR and ePrivacy regulations.
  • Monitor and manage paid marketing channels to ensure alignment with allocated budgets.
  • Support the organisation and execution of internal and external events, including workshops, exhibition stands, and global events to generate leads for subscriptions.
  • Collaborate in monthly cross-functional meetings to share ideas, improve workflows, and enhance team collaboration.
  • Work with FT Creative Studio to produce marketing collateral and graphics that adhere to brand guidelines.
  • Contribute to campaigns aimed at improving renewal rates, including CRM programme management, content and marketing emails, and subscriber engagement strategies.
  • Stay informed about sector trends, including brand new AI tools and digital marketing innovations, ensuring strategies remain innovative.
  • Evaluate campaign performance and generate reports following campaigns, emphasising metrics such as value, cost per lead, and cost per acquisition.
  • Ensure compliance with laws, regulations, and FT policies for all marketing activities.
  • Craft marketing copy that aligns with FT's tone of voice and copywriting guidelines.

The Financial Times provides authoritative news and analysis focused on the financial sector, catering to both individuals and businesses. Its primary offerings include high-quality content available through various subscription plans, which can be accessed in print or digital formats. The company employs over 2,900 staff, including 700 journalists across 40 countries, ensuring extensive global coverage. In addition to standard news reporting, the Financial Times offers specialized services like the FT Climate Capital Hub for discussions on climate change and the ETF Hub for detailed information on Exchange-Traded Funds. This diverse range of services, combined with revenue from subscriptions and advertising, sets the Financial Times apart from competitors, as it aims to deliver reliable information that helps clients make informed decisions.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1888

Simplify Jobs

Simplify's Take

What believers are saying

  • FT's venture arm can diversify revenue and foster innovation.
  • The subscription app targets international readers, expanding global reach.
  • Demand for data journalism boosts FT's investigative reporting capabilities.

What critics are saying

  • Venture arm may divert focus from core news reporting.
  • Adani Group's accusations could harm FT's reputation and credibility.
  • Subscription app may struggle with user adoption and competition.

What makes Financial Times unique

  • FT's Climate Capital Hub focuses on climate change, a critical global issue.
  • The ETF Hub collaboration provides specialized financial data for investors.
  • FT employs 700 journalists in 40 countries, ensuring comprehensive global coverage.

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Benefits

Health Insurance

Paid Vacation

Parental Leave

Hybrid Work Options

Flexible Work Hours