Marketing Executive

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our welcoming, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion in the workplace

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued.

A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We will continue to remove barriers for all, and in particular barriers facing people from underrepresented groups.

Business area

FT Specialist; specialist insight and global intelligence from the Financial Times. FT Specialist is made up of 17 brands, created by 410 people around the world. We provide niche audience groups with information that helps them take better decisions and operate more effectively.

The role

Join our team as a Marketing Executive for FT Specialist Europe. You will support our portfolio of brands in, financial advising, banking, sustainable finance, private investing, and other sectors. Your role is essential in implementing B2B and B2C marketing campaigns to drive data, subscriptions, and leads, while maintaining strong renewal rates for our high-value subscription products.

Key Responsibilities:

• Plan, implement, manage, and analyse marketing campaigns in collaboration with Senior Marketing Executives, across channels such as email, digital display, print, PPC, paid and organic social media, partnerships, and events.
• Adopt a data-driven approach to campaigns using our customer data platform, Bloomreach, ensuring compliance with GDPR and ePrivacy regulations.
• Monitor and manage paid marketing channels to ensure alignment with allocated budgets.
• Support the organisation and execution of internal and external events, including workshops, exhibition stands, and global events to generate leads for subscriptions.
• Collaborate in monthly cross-functional meetings to share ideas, improve workflows, and enhance team collaboration.
• Work with FT Creative Studio to produce marketing collateral and graphics that adhere to brand guidelines.
• Contribute to campaigns aimed at improving renewal rates, including CRM programme management, content and marketing emails, and subscriber engagement strategies.
• Stay informed about sector trends, including brand new AI tools and digital marketing innovations, ensuring strategies remain innovative.
• Evaluate campaign performance and generate reports following campaigns, emphasising metrics such as value, cost per lead, and cost per acquisition.
• Ensure compliance with laws, regulations, and FT policies for all marketing activities.
• Craft marketing copy that aligns with FT’s tone of voice and copywriting guidelines.

Key skills

• Demonstrable experience in planning and completing multi-channel marketing campaigns.
• Strong analytical skills and a data-driven approach, with proficiency in marketing tools.
• Excellent organisational and project management abilities, with attention to detail.
• Strong written and verbal communication skills, with a flair for creative and impactful copywriting.
• An ability to adapt quickly to evolving trends in digital marketing, including AI innovations.
• Great teammate with a proactive attitude and dedication to collaboration.

What’s in it for you? 

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices, these include: generous annual leave allowances, medical cover, enhanced and inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits can be found here.

We have adopted a hybrid working model and promote flexible working, including remote options. We will support specific flexibility requests for all roles where they can be implemented.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to [email protected] and a member of our team will be happy to help.

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