The Senior Field Marketing Specialist, Americaswill help develop and execute regional and vertical-specific marketing strategies that align with sales goals and regional business objectives. This role will work closely with sales teams, product marketing, and global marketing teams to create localized campaigns, events, and programs that generate qualified leads and foster deeper relationships with prospects and customers. You will play a critical role in ensuring consistent messaging and execution of marketing programs in the field while measuring their impact and continuously optimizing for performance.

Job Responsibilities 

• Field Marketing Strategy & Execution:
  • Regional Marketing Plans: Execute annual and quarterly regional field marketing plans focused on our land and expand strategy to meet regional sales targets. Work closely with central marketing and campaign teams to align regional needs with overall company and GTM goals and appropriate tactics based on budget, resources, and KPI targets.
  • Event Marketing: Support the planning and execution of field events, including industry conferences, regional roadshows, user groups, webinars, and executive briefings, to drive awareness, engagement, and lead generation.
  • Regional Campaign Development: Design and implement field marketing plans tailored to the specific needs of the Americas region. Work closely with the sales team to align on objectives, messaging, and desired outcomes.
  • Sales Enablement: Collaborate with sales teams to create and deliver targeted marketing collateral, tools, and campaigns that help sales reps engage prospects effectively and drive the sales pipeline.
  • Localized Marketing: Adapt global marketing strategies and content for regional markets, ensuring relevance and resonance with local audiences, industries, and customer needs.
• Cross-functional Collaboration:
  • Collaboration with Sales: Partner closely with field sales teams to ensure alignment of field marketing efforts with sales targets, KPIs, and customer acquisition goals.
  • Collaboration with Product and Corporate Marketing: Work with product marketing and corporate marketing teams to ensure that campaigns and messaging align with the broader go-to-market strategy and brand guidelines.
  • Stakeholder Management: Regularly communicate with key stakeholders, including regional sales leaders, to understand local challenges, opportunities, and feedback on marketing effectiveness.
• Lead Generation & Demand Generation:
  • Demand Generation: Support the development and execute demand generation campaigns that drive qualified leads, nurture existing prospects, and convert them into sales opportunities. Working in partnership with Digital Strategy and Performance Marketing teams. 
  • Account-Based Marketing (ABM): Support the development and implementation of  ABM strategies in collaboration with sales to target high-value accounts and increase engagement and conversion within key accounts. Working in partnership with Digital Strategy and Performance Marketing teams. 
• Measurement & Optimization:
  • Campaign Performance: Monitor, track, and report on the effectiveness of field marketing programs. Use data-driven insights to adjust tactics, optimize for higher engagement, and improve ROI. Work closely with a centralized campaign management team.
  • Marketing Analytics: Leverage tools like CRM systems, marketing automation platforms (e.g., Marketo, HubSpot), and analytics platforms to measure campaign impact and report on key metrics (pipeline growth, event attendance, lead conversion, etc.). Work closely with a centralized campaign management team.
• Budget Management: Manage field marketing budgets for regional programs and events, ensuring cost-effective and efficient execution of campaigns.

Qualifications/Experience 

• Experience:
  • 5 years of experience in field marketing or demand generation in a B2B SaaS or technology company.
  • Strong background in event marketing, including trade shows, webinars, and regional events.
  • Proven experience executing and optimizing regional marketing programs, demand generation, and account-based marketing strategies.
• Skills:
  • Project Management: Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
  • Sales Collaboration: Experience working directly with sales teams to align marketing efforts with sales goals and drive measurable results.
  • Analytical Skills: Ability to measure the effectiveness of campaigns and optimize based on key performance indicators (KPIs) such as lead generation, pipeline velocity, and sales conversion.
  • Communication: Excellent verbal and written communication skills, with the ability to develop compelling messaging and influence stakeholders.
  • Marketing Technology: Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot), CRM systems (Salesforce), and analytics platforms.
• Personal Attributes:
  • Self-motivated, can-do attitude, with the ability to work independently, manage competing priorities, and adapt to a rapidly changing environment. 
  • Results-driven with a strong focus on delivering high-impact marketing programs that drive business growth.
  • Collaborative team player who thrives in a fast-paced, dynamic environment.
  • Creative, with a keen understanding of how to tailor messages and campaigns to diverse audiences.

About Brightcove 

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. 

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE 

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, actively creating a culture where inclusion and growth are at the center, and hiring, recognizing, promoting employees who are committed to living and breathing these same ideals. We value collaboration, creativity, work/life balance, professional growth and creating an empowering space for open communication. Whether you’re in one of our offices around the world or working remotely you have plenty of opportunities to meet colleagues and celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!

We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email [email protected]. 

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