Account Executive

The Position:

The Account Executive will be charged with understanding the full scope of accounts, responsible for delivering strategic client solutions within the agency's National Publicity team. This role requires excellent communication skills, strong media relationships, organization, and the ability to execute strong media relations tactics. While the position will be based in Orlando, it could also support other accounts around the U.S. including New York, Boston, Chicago, Los Angeles, Miami and Las Vegas.

Duties include (but are not limited to): 

Research and Reporting

• Deliver timely, strategic client reports with minimal revisions
• Proactively provide media roundups that highlight key insights and trends
• Conduct competitive analysis and in-depth research that supports campaign planning and client strategy
• Identify industry shifts and media opportunities
• Support junior team members in developing media outreach skills and clip recapping

Client Support

• Independently draft and lead client meeting agendas and recaps
• Anticipate client needs and proactively offer strategic solutions
• Serve as a reliable day-to-day contact for clients
• Contribute to long-term planning and campaign development
• Demonstrate ownership of account deliverables and timelines

Placement/Hits

• Consistently pitch and secure earned media placements with local, regional and national media
• Identify and pursue creative story angles aligned with client objectives
• Maintain a strong understanding of client messaging and positioning
• Post community calendar listings

Media Relations

• Build and maintain relationships with key media contacts and influencers on a local, regional and national level
• Take a proactive approach to relationship building with journalists, taking desksides, coffee meetings and email-based intros/conversations
• Lead media outreach efforts with tailored, compelling pitches
• Support junior team members in developing media outreach skills and clip recapping
• Monitor media trends and adjust outreach strategies accordingly
• Represent clients professionally in media interactions and interviews
• Demonstrate understanding of media landscape, outlets and journalists nationally, regionally and market specific

Writing

• Draft comprehensive press release and/or media alert
• Draft briefing documents and event run-of-shows
• Understand how to write news bites, trend pitches, etc.
• Think creatively, brainstorm fresh ideas and think outside the box
• Write proper trend pitches, curated to the journalist/outlet
• Understand how to adapt writing style and tone to match different client brands and target audiences

Organization

• Manage multiple accounts, deadlines, and priorities effectively
• Demonstrate strong time management and proactive communication
• Ensure smooth internal workflows and collaboration across teams
• Mentor and support junior staff on task execution and time management
• Maintain organized documentation and tracking for all client activities

Professional Development

• Develop trust and respect from clients and team members by demonstrating improved business judgment (such as strategic thinking, understanding client priorities, and making sound recommendations), solid writing skills, and professional interpersonal communication
• Consistently maintain professional conduct in all situations, including a responsible social media presence that reflects positively on personal and company brand
• Proactively pursue professional development through industry workshops, publications, and networking events that enhance communication and leadership capabilities
• Continuously develop both internal and external communication skills, build industry expertise, and demonstrate growing independent problem-solving abilities
• Uphold honesty, integrity, and transparency standards while building stronger relationships with media, clients, and business associates
• Collaborate with leadership on workload planning while actively engaging in annual performance evaluations and professional development planning
• Foster team collaboration and contribute to positive workplace morale through mentorship and support

Requirements:

• Bachelor's degree in communications, marketing, public relations, or journalism preferred
• 3+ years of professional experience in an agency and/or corporate setting, preferably in public relations with relevant experience within the hospitality and entertainment industries.
• Strong media and influencer contacts in and surrounding areas
• Excellent written and verbal communication skills
• Enthusiastic and service-oriented
• Comfort in working remotely with regular weekly in-person check-ins
• Understanding and consistent application of AP Style with a proven ability to write clearly, accurately, and professionally
• Passionate writer with strong journalistic instincts and a keen understanding of how to craft compelling narratives for diverse audiences
• Demonstrated success in media pitching with a record of securing placements in top outlets
• Strong understanding of the ever-changing media landscape, including traditional press, online publications, and influencer-driven platforms
• Independent, creative self-starter who wants to learn and evolve
• Strong organizational and time management skills; ability to manage and execute multiple projects, priorities, and deadlines in a fast-paced environment
• Ability to work well with others on both the staff and client side, open to constructive coaching from all senior level executives
• Professional experience and personal interest in the hospitality and entertainment industries are preferred
• Intrinsically open and flexible to address, resolve, and optimize situations
• Flexible schedule allowing some work on nights and weekends as needed
• Tech Savvy. Proficiency in Microsoft Office, Adobe, and Apple’s suite of products preferred
• Understand the nuances of social media with a grasp of what makes YouTube, Instagram, Facebook, and TikTok relevant as part of a total earned media solution

Details:

• This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k, paid parental leave, and Flex PTO). We also offer 10 company paid holidays.