Full-Time

Associate Manager

International Marketing

Posted on 7/29/2024

Butterfly Network

Butterfly Network

201-500 employees

Handheld ultrasound device for veterinarians

Healthcare

Senior, Expert

Remote in UK

Remote position based in Germany or the UK.

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 5+ years of marketing experience in the medical technology or healthcare industry, preferably with exposure to international markets.
  • Strong understanding of marketing principles, event management, and sales enablement.
  • Excellent written and verbal communication skills in English; proficiency in German is highly desirable.
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative problem solver with a can-do attitude and willingness to perform both high-level strategic work and detailed execution tasks.
  • Must be fluent in English
Responsibilities
  • Produce engaging and effective sales enablement content for both our direct teams and our distributors such as decks, product slicks, and case studies.
  • Build and leverage strong relationships with local stakeholders and key opinion leaders (KOLs) in collaboration with the sales team.
  • Lead and drive the organization of local events, including tradeshows, workshops, and other marketing events.
  • Collaborate with internal and external partners to develop thought leadership content for webinars aimed at driving awareness in key markets.
  • Implement the global marketing strategy with appropriate localization for all sales and marketing assets.
  • Work with product, brand, and digital marketing teams to launch products and evergreen campaigns in our international locations.
  • Expand, localize, and measure marketing campaigns and promotions in international markets to drive eCommerce sales and inbound sales leads (SQLs).
  • Conduct customer needs analysis, opportunity assessments, and competitive analysis, providing insights to the marketing team.
  • Ensure brand and messaging consistency from the US to all international locations.
  • Ensure regular updates of all International websites.
  • Exercise superior judgment in planning, organizing, and executing work.
  • Monitor performance metrics and report on program status to ensure continuous improvement.

Butterfly Network offers a handheld ultrasound device called Butterfly iQ Vet, which provides high-quality imaging for various animals and is compatible with Android and iOS devices. The device allows veterinarians to scan, upload, and securely store imaging studies in the Butterfly Cloud, enabling access from anywhere. Its military-grade durability makes it suitable for tough environments, setting it apart from competitors. The company's goal is to enhance veterinary care by providing reliable imaging solutions that improve diagnostic capabilities.

Company Stage

IPO

Total Funding

$525M

Headquarters

Branford, Connecticut

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • AI integration enhances diagnostic accuracy and efficiency in veterinary imaging.
  • Expansion into Europe opens new revenue streams and market presence.
  • Winning the 2024 Prix Galien USA Award boosts reputation and credibility.

What critics are saying

  • Increased competition from AI-powered ultrasound devices could impact market share.
  • Expansion to Europe may face regulatory challenges and market entry barriers.
  • Reliance on partnerships for AI software integration poses potential risks.

What makes Butterfly Network unique

  • Butterfly Network offers the first handheld, single-probe whole-body ultrasound system.
  • The Butterfly iQ Vet device is compatible with both Android and iOS devices.
  • Butterfly's Ultrasound-on-Chip™ technology is a patented innovation in medical imaging.

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Benefits

Health, dental & vision insurance

Equity

401k

PTO

Flexible hybrid work

Parental leave

Home office stipend

Rewards & recognition program

LinkedIn Learning

INACTIVE