Full-Time

Head of Developer Marketing

Posted on 8/6/2024

DigitalOcean

DigitalOcean

1,001-5,000 employees

Cloud computing platform for developers

Data & Analytics
Enterprise Software

Compensation Overview

$247k - $300kAnnually

+ Bonus + Equity Compensation

Senior, Expert

Remote in USA

This is a remote role.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Requirements
  • In-depth experience in product marketing, preferably in developer-focused tech companies
  • Proven track record of leading and mentoring high-performing marketing teams
  • Deep understanding of developer audiences and the cloud computing/AI landscape
  • Strong analytical skills and data-driven decision-making approach
  • Excellent communication and storytelling abilities
  • Experience with product-led growth strategies, marketing campaign/demand gen execution
  • Ability to influence technical decision-makers and product teams
  • Familiarity with developer tools, platforms, and communities
Responsibilities
  • Lead and mentor a team of PMMs, fostering a culture of innovation and developer-centric thinking
  • Develop and execute the overall marketing strategy for DigitalOcean's developer audience
  • Create product positioning and messaging that effectively communicates our value proposition in the cloud computing and AI space
  • Design and implement go-to-market strategies for new products and features
  • Collaborate closely with other teams (Growth, Developer Advocacy, Developer Content, and Partnerships) to ensure consistent brand messaging and drive product adoption
  • Leverage market research and competitive analysis to inform marketing and product strategies
  • Own and track the product roadmap, ensuring excellent product launches
  • Build and execute campaigns to drive adoption and revenue for new products
  • Oversee the creation of marketing campaigns that effectively target and engage developers
  • Work with the Developer Content team to ensure alignment of content strategy with overall marketing goals

DigitalOcean provides cloud computing services that enable developers and businesses to build, deploy, and scale applications efficiently. Its platform offers a range of fully managed services, allowing users to focus on software development rather than infrastructure management. DigitalOcean stands out from competitors by emphasizing simplicity, a strong community, and open-source support, making it accessible for startups and small to medium-sized businesses. The company's goal is to empower users to innovate and grow their businesses by providing the tools and support needed to streamline the development process.

Company Stage

IPO

Total Funding

$168.5M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for cloud-native tools aligns with DigitalOcean's offerings.
  • Rising adoption of hybrid cloud strategies presents integration opportunities for DigitalOcean.
  • Expansion of the global developer community enhances DigitalOcean's community-driven support.

What critics are saying

  • Increased competition from Vultr threatens DigitalOcean's market share.
  • Bare Metal GPUs may increase operational costs, affecting profit margins.
  • Reopening NYC2 Data Center could lead to increased overhead costs.

What makes DigitalOcean unique

  • DigitalOcean offers a no DevOps required experience for developers.
  • The company focuses on simplicity and open source to attract developers globally.
  • DigitalOcean's Bare Metal GPUs cater to demanding AI/ML workloads.

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Benefits

Remote-first

Full health coverage

Wellness coverage

Flexible vacation time

Team-building & social events

401(k) plans

ESPP

Education support

Partner support

Employee giving

INACTIVE