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Full-Time

Account-Based Marketing Manager

Confirmed live in the last 24 hours

Coactive

Coactive

11-50 employees

Unlocks insights from visual data using AI

Data & Analytics
AI & Machine Learning

Compensation Overview

$127k - $172kAnnually

+ Equity Grants

Mid, Senior

San Jose, CA, USA

This is a hybrid position based in San Jose, California.

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Requirements
  • Proven experience in developing and executing ABM strategies targeting Fortune 500 or enterprise-level companies, particularly in media & entertainment.
  • Strong collaboration skills with the ability to align marketing and sales efforts toward common goals.
  • Data-driven approach with the ability to track, measure, and optimize marketing performance.
  • Experience building ABM programs from the ground up, including playbooks, frameworks, and campaign execution.
  • Excellent execution skills – from writing compelling copy to managing multi-channel campaigns and organizing events.
Responsibilities
  • Develop and Execute Targeted ABM Campaigns: Craft and launch personalized, account-specific marketing campaigns targeting key media & entertainment companies, ensuring alignment and coordinated action between sales and marketing.
  • Drive Pipeline and Revenue Growth: Build and maintain a robust pipeline within target accounts, driving lead generation and achieving quarterly revenue targets. Track and optimize campaign performance to continually improve results.
  • Align Marketing and Sales for Account-Specific Strategy: Collaborate closely with the sales team to develop shared workflows, target account lists, and playbooks for outreach, ensuring full visibility and alignment on ABM initiatives.
  • Implement Data-Driven Program Optimization: Use data and feedback to continually optimize ABM programs, reporting regularly on key metrics such as engagement, meetings booked, and pipeline growth. Partner with RevOps to improve campaign targeting and reporting.
  • Build a Scalable ABM Program: Create a replicable ABM framework that can be extended into new verticals and target accounts, including a documented playbook for expanding the program into new markets.

Coactive.ai specializes in extracting analytics and insights from unstructured image and video data. The platform connects to clients' visual data through secure data lake connections or allows uploads via an API. Users can query their visual data using SQL and other familiar big data tools, making it accessible without requiring deep technical skills. Coactive addresses the challenge of incomplete metadata by using advanced data-centric AI and deep learning techniques to generate accurate metadata, facilitating easier analysis. The company likely operates on a subscription or usage-based pricing model, providing businesses with essential tools to interpret visual data for informed decision-making.

Company Stage

Series B

Total Funding

$39.3M

Headquarters

San Jose, California

Founded

N/A

Growth & Insights
Headcount

6 month growth

200%

1 year growth

200%

2 year growth

333%
Simplify Jobs

Simplify's Take

What believers are saying

  • Securing $30M in Series B funding indicates strong investor confidence and provides substantial resources for growth and innovation.
  • Partnerships with major entities like Comcast, NBCUniversal, and Sky through the LIFT Labs Generative AI Accelerator highlight Coactive's potential for high-impact collaborations.
  • The backing from prominent investors like Andreessen Horowitz and Bessemer Venture Partners further validates Coactive's market potential and technological prowess.

What critics are saying

  • The niche focus on visual data analytics may limit market size compared to more generalized data analytics platforms.
  • Rapid growth and scaling could strain resources and operational capabilities, potentially impacting service quality.

What makes Coactive unique

  • Coactive.ai specializes in extracting insights from unstructured visual data, a niche often overlooked by broader data analytics platforms.
  • The platform's ability to generate precise metadata using advanced deep learning techniques sets it apart from competitors who struggle with incomplete or inaccurate metadata.
  • By allowing users to query visual data using familiar tools like SQL, Coactive reduces the technical barrier to entry, making advanced analytics accessible to non-experts.