As our ABM Manager, you will play a critical role in driving revenue by developing and executing account-based marketing strategies targeting Fortune 500 companies in media & entertainment. You will collaborate closely with our sales team to build tailored engagement plans, using a range of tactics such as events, programmatic advertising, direct mail, and personalized content creation. Your success will be measured by your ability to generate pipeline, increase multi-threaded engagement, and drive new opportunities within key accounts.

Key responsibilities:

• Develop and Execute Targeted ABM Campaigns: Craft and launch personalized, account-specific marketing campaigns targeting key media & entertainment companies, ensuring alignment and coordinated action between sales and marketing.
• Drive Pipeline and Revenue Growth: Build and maintain a robust pipeline within target accounts, driving lead generation and achieving quarterly revenue targets. Track and optimize campaign performance to continually improve results.
• Align Marketing and Sales for Account-Specific Strategy: Collaborate closely with the sales team to develop shared workflows, target account lists, and playbooks for outreach, ensuring full visibility and alignment on ABM initiatives.
• Implement Data-Driven Program Optimization: Use data and feedback to continually optimize ABM programs, reporting regularly on key metrics such as engagement, meetings booked, and pipeline growth. Partner with RevOps to improve campaign targeting and reporting.
• Build a Scalable ABM Program: Create a replicable ABM framework that can be extended into new verticals and target accounts, including a documented playbook for expanding the program into new markets.

Our ideal candidate for this role has:

• Proven experience in developing and executing ABM strategies targeting Fortune 500 or enterprise-level companies, particularly in media & entertainment.
• Strong collaboration skills with the ability to align marketing and sales efforts toward common goals.
• Data-driven approach with the ability to track, measure, and optimize marketing performance.
• Experience building ABM programs from the ground up, including playbooks, frameworks, and campaign execution.
• Excellent execution skills – from writing compelling copy to managing multi-channel campaigns and organizing events.

What you can expect from us:

This is a hybrid position based in San Jose, California.

The estimated annual base salary for this position is between $127,000 - $172,000*

At Coactive, cash salary is only one part of our total compensation package. Other benefits for this position include, but are not limited to:

• Equity grants
• 100% medical, dental, & vision coverage for you
• Medical, dental, & vision partially covered for your dependents
• Unlimited PTO
• Social events ranging from book clubs, happy hours, and hiking to board game nights.

*Actual pay is dependent on an individual candidate’s professional background, experience, skills and qualifications, as well as market demand and business demands. This pay range is subject to change and may be modified in the future. The salary, other compensation, and benefits information is accurate as of the date of this posting.

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