Full-Time

Senior Manager

Client Experience, Technology

Confirmed live in the last 24 hours

IPG DXTRA

IPG DXTRA

51-200 employees

Healthcare marketing solutions and strategies

Compensation Overview

$110k - $115k/yr

Senior

New York, NY, USA

Category
Customer Success
Strategic Account Management
Sales & Account Management
Requirements
  • Bachelor’s Degree in Marketing, Communications, Public Relations
  • 4+ years’ relevant experience
  • Media relations experience
  • Tech knowledge a plus
Responsibilities
  • Develop a strong understanding of the client’s business and target audience, and work with sr. media members, strategists and creative team members to deliver solutions that meet program objectives
  • Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
  • Source and place earned media results on behalf of the client – this includes identifying appropriate contacts, writing pitches, drafting media lists, making follow up calls, etc.
  • Maintain real-time understanding of tech news and trends and support creative ideation for evergreen opportunities on a consistent basis
  • Proactively seek relationships with journalists on behalf of clients and stay current on new and existing media coverage, as well as reporter moves and how to leverage for relationship building
  • Serve as a role model to team members
  • Participate in office-wide initiatives, seminars and meetings to further professional learning and development
  • Actively participate in agency development and assist with new business as needed
  • Develop a strong understanding of the client’s business and target audience
  • Assist with ongoing reporting, research and monitoring projects for the client
Desired Qualifications
  • Tech knowledge a plus

IPG Dxtra Health provides marketing solutions specifically designed for the healthcare industry. The company works with various clients, including healthcare providers, pharmaceutical companies, and medical technology firms, to help them communicate effectively with their audiences. Their approach involves using cultural insights and advanced marketing strategies to create tailored campaigns that address the unique challenges faced by their clients. Unlike many competitors, IPG Dxtra Health places a strong emphasis on data privacy and compliance with regulations like GDPR and CCPA, ensuring that client and consumer information is protected. The main goal of the company is to drive success and growth for its clients through customized marketing efforts.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for telehealth marketing as telemedicine becomes mainstream.
  • Growing importance of personalized marketing driven by data analytics and AI.
  • Expansion of digital health technologies creates new marketing opportunities.

What critics are saying

  • Emerging digital marketing agencies in healthcare could erode market share.
  • Rapid evolution of AI tools may outpace current technological capabilities.
  • Heightened scrutiny on healthcare marketing practices could increase compliance costs.

What makes IPG DXTRA unique

  • IPG DXTRA offers premium design services with a global team of experts.
  • Specializes in healthcare marketing with tailored solutions for complex industry challenges.
  • Strong commitment to data privacy, complying with GDPR and CCPA regulations.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit