Associate – Analytics
Posted on 12/22/2023
INACTIVE
IPG DXTRA

51-200 employees

Diverse communications network offering creative solutions
Company Overview
IPG DXTRA stands out as a global leader in the communications industry, offering a unique blend of expertise in PR, branding, digital, experiential, influencer, and entertainment sectors. The company's competitive advantage lies in its ability to deliver creative and impactful solutions at the speed of culture, ensuring clients stay relevant and ahead of the curve. Its commitment to learning and sharing knowledge further fosters a culture of continuous growth and collaboration.
Consulting

Company Stage

N/A

Total Funding

N/A

Founded

2006

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-10%

1 year growth

-19%

2 year growth

-32%
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Marketing
Business Strategy
Data Analysis
Excel/Numbers/Sheets
CategoriesNew
Business & Strategy
Social Media
Requirements
  • Bachelor's degree in marketing analysis, public relations, statistics, or social science
  • 1+ years of experience in an analytics function
  • Proficiency in Excel and data visualization tools
  • Understanding of media landscape, digital marketing, and earned media
  • Experience with analysis of large data sets and data mining
  • Strong analytical skills and understanding of statistical techniques
  • Experience using social analytics platforms such as Sprinklr, Talkwalker, Brandwatch
  • Excellent communication and organizational skills
  • Time management and prioritization skills
  • Strong presentation and writing skills
Responsibilities
  • Optimize programs through measurement and analysis to support client objectives
  • Create eye-catching visualizations to convert data into actionable insights
  • Use web and social analytics platforms to measure campaign success and provide data-backed recommendations
  • Analyze media coverage for trends and patterns that inform recommended actions
  • Communicate project developments, timelines, and results to account teams
  • Uncover strategic findings and insights using digital analytics techniques
  • Compile, synthesize, and analyze data sets
  • Support report creation and build presentations to clients
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers, and competitors
  • Identify emerging opportunities in social channels
Desired Qualifications
  • Master’s degree
  • Experience in advertising/marketing/PR/digital media industry
  • Experience with creating databases and dashboards
  • Comfortable learning new systems and tools
  • Proactive, adaptive, and collaborative mindset
  • Motivated and eager to learn
  • Process-driven