Director of Corporate Marketing

Posted on 9/5/2023

INACTIVE

51-200 employees

Identity & access management security solutions

Company Overview

Xage's mission is to protect critical infrastructure – energy, utilities, defense, manufacturing, logistics & supply chain, and many more. The company has created a security solution, Xage Fabric, that accelerates and simplifies the way enterprises and governments secure, manage and transform digital operations across OT, IT, and cloud.

Crypto & Web3

Energy

Aerospace

B2B

Company Stage

Series B

Total Funding

$103.6M

Founded

2017

Headquarters

Palo Alto, California

Growth & Insights

Headcount

6 month growth

↑ 27%

1 year growth

↑ 60%

2 year growth

↑ 158%

Locations

Remote in USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

CategoriesNew

Growth & Marketing

Requirements

10+ years of corporate marketing and/or product marketing experience in cybersecurity and/or IT software markets
Experience developing compelling storytelling and narrative to drive brand & topline messaging
Digital marketing experience in multiple different channels (website, social media, podcast, etc.)
Startup experience and strong desire to operate and overachieve is a must
Strong written and communication skills with the ability to create exceptional content
Experience working cross-functionally with teams to drive projects and execute integrated marketing plans
Bachelor's degree from an accredited college or university

Responsibilities

High energy self-starter with a can-do attitude, and ability to work in a hyper-growth environment, while setting strategy and getting into the specifics to get the job done
Own the budget, overall priorities, and metrics for Awareness (PR, AR, Thought leadership, Website)
Assess and evolve company positioning & messaging (brand & topline messaging)
Execute programmatic campaigns aligned to brand & thought leadership strategies to increase awareness
Manage PR & thought leadership strategy and day to day activities (press releases, bylines, award submissions, etc.)
Own the Analyst Relations plan and work with stakeholders to execute on key initiatives
Co-own and execute on content strategy with product marketing; manage website strategy, roadmap, and execution
Co-own messaging & assets for digital demand generation campaigns with product marketing
Manage relationships with vendors and agencies to scale, operationalize, and optimize all corporate marketing programs & initiatives

About Xage

Xage is the first and only zero trust real-world security company. Powered by the Xage Fabric, the company’s identity & access management, remote access and dynamic data security solutions allow customers to secure, manage and transform operations. With its distributed, scalable and easy-to-operate Fabric, Xage solves the complex digitization challenges of the real-world operations we rely on. Xage customers include leaders in energy, manufacturing, utilities, defense, and logistics.

About the role

This role is for a highly motivated individual who wants to drive corporate marketing and accelerate brand awareness & thought leadership at a category-creating mid-stage startup. You will own the corporate marketing priorities and budget to invest across website, PR & thought leadership, and industry analyst relationships. You should have a strong grasp of driving corporate messaging & positioning as well as PR & thought leadership activities.

Responsibilities

High energy self-starter with a can-do attitude, and ability to work in a hyper-growth environment, while setting strategy and getting into the specifics to get the job done
Own the budget, overall priorities, and metrics for Awareness (PR, AR, Thought leadership, Website)
Assess and evolve company positioning & messaging (brand & topline messaging)
Execute programmatic campaigns aligned to brand & thought leadership strategies to increase awareness
Manage PR & thought leadership strategy and day to day activities (press releases, bylines, award submissions, etc.)
Own the Analyst Relations plan and work with stakeholders to execute on key initiatives
Co-own and execute on content strategy with product marketing; manage website strategy, roadmap, and execution.
Co-own messaging & assets for digital demand generation campaigns with product marketing
Manage relationships with vendors and agencies to scale, operationalize, and optimize all corporate marketing programs & initiatives

Skills and Experience

10+ years of corporate marketing and/or product marketing experience in cybersecurity and/or IT software markets
Experience developing compelling storytelling and narrative to drive brand & topline messaging
Digital marketing experience in multiple different channels (website, social media, podcast, etc.)
Startup experience and strong desire to operate and overachieve is a must
Strong written and communication skills with the ability to create exceptional content
Experience working cross-functionally with teams to drive projects and execute integrated marketing plans
Bachelor’s degree from an accredited college or university