Full-Time

Associate Director of Channels

Brand Partnerships

Updated on 8/1/2026

Moonbug

Moonbug

501-1,000 employees

Creates and distributes children's educational content

No salary listed

London, UK

In Person

Category
Business & Strategy (2)
,
Required Skills
Data Analysis

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Requirements
  • Proven historical experience working within the YouTube ecosystem, including a thorough understanding of channel management, algorithmic trends, and platform metrics.
  • Highly proficient in data interpretation, with the ability to turn raw analytics into structured, creative, and visually engaging presentations.
  • Experience developing and articulating YouTube content strategies for brand partners.
  • Experience building YouTube channels and distribution programs from the ground up.
  • Experience pitching programs directly to Fortune 500 companies with a sales team.
  • Experience within kids' media or digital entertainment is a distinct advantage.
Responsibilities
  • Attend client meetings and pitches to articulate Moonbug’s digital strategies.
  • Translate complex YouTube algorithms and technical data into clear, high-impact insights for clients while balancing transparency with strategic commercial boundaries.
  • Analyse YouTube and wider digital channel performance to build tailored presentation decks aligned with specific client objectives.
  • Customize post-campaign results and pre-sale pitches to client objectives.
  • Act as the operational bridge between technical platform teams and commercial account management functions.
  • Design and deliver training to reduce internal dependencies and increase team self-sufficiency.
  • Partner with the Brand Partnerships team throughout the campaign lifecycle to ensure digital delivery meets client expectations and commercial commitments.
  • Optimize how digital insights are packaged, reported, and communicated internally and externally.
  • Collaborate with Sales, Strategy, Creative, and Production teams to develop and articulate YouTube content strategies for brand partners.
Desired Qualifications
  • Experience within kids' media or digital entertainment is a distinct advantage.

Moonbug Entertainment creates and distributes children's content for a global audience. It produces original, educational shows and stories featuring popular characters (such as Cocomelon, Blippi, Little Baby Bum) and distributes them across platforms like YouTube, Netflix, and Amazon Prime, earning revenue from ads, licensing deals, and merchandise. The company differentiates itself through a large library of IPs designed for kids, a multi-platform distribution strategy, and a mix of monetization channels that reach families worldwide. Its goal is to entertain and educate children while growing the business by expanding reach through digital platforms, licensing, and product partnerships.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$265M

Headquarters

London, United Kingdom

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • Cocomelon: The Movie launch in February 2027 opens cinematic revenue beyond streaming.
  • New deals in Indonesia and Australia add over 1,500 episodes to APAC footprint.
  • Sanrio Hello Kitty collab and Build-A-Bear ties diversify merchandise and brand appeal.

What critics are saying

  • Theatrical pacing mismatch may cause 2027 box office failure due to toddler rejection.
  • IATSE strike contagion could delay production and degrade quality of upcoming film.
  • Shein partnership exposes Moonbug to ethical backlash threatening trusted-for-kids reputation.

What makes Moonbug unique

  • Moonbug dominates children's streaming with Cocomelon surpassing Taylor Swift in global views.
  • It uniquely blends digital YouTube success with major cinematic expansion via DreamWorks.
  • Moonbug leverages deep cultural partnerships like Spacetoon Mum for MENA region relevance.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

0%
Parenting Patch
Jun 30th, 2026
Cocomelon feature-length movie aims to give kids their first 'theatrical experience'

Cocomelon feature-length movie aims to give kids their first 'theatrical experience' With 60 billion minutes of streaming on YouTube alone and reigning supreme as Netflix's most-watched children's show, CoComelon is an absolute titan of modern kids' entertainment. Now, the hyper-popular franchise is leaping from living room tablets to the silver screen. In an announcement at the Cannes Lions festival last week, CoComelon owner Moonbug Entertainment revealed plans for a feature-length CoComelon movie in 2027. While the theatrical release promises to expand the adventures of JJ and his family into a grander narrative, its announcement arrives amid an intense cultural conversation. For many parents, CoComelon is a polarizing topic, prompting real questions about youth screen habits and early childhood development. What parents can expect from the movie. The upcoming film is designed to give young children their very first "theatrical experience." Parents can expect a narrative tailored to a toddler's developmental stage, likely expanding on the franchise's signature everyday themes, like friendship, family, and simple problem-solving challenges, and featuring upscale animation and brand-new musical arrangements. However, moving a short-form episodic YouTube phenomenon to a long-form feature film requires structural changes. Child development experts, including those from the American Academy of Pediatrics (AAP), consistently note that CoComelon features incredibly fast-paced, continuous background music and scene changes every one to three seconds. A theatrical release will likely need to adjust this relentless pacing to sustain a coherent, longer storyline, potentially offering a slightly altered viewing dynamic from what children are accustomed to at home. What the experts say. Writing for the AAP's Center of Excellence on Social Media and Youth Mental Health, experts have been critical of CoComelon for its fast pace, attention-hijacking features, and shallow educational content when compared to slower, call-and-response programming like Daniel Tiger's Neighborhood or Ms. Rachel. However, there is no definitive evidence proving CoComelon causes long-term cognitive damage. Rebecca G. Cowan, PhD, a professor in the College of Social and Behavioral Sciences at Walden University, told Parents.com, "Without empirical research on the show CoComelon, there is no data to substantiate claims that this show is overstimulating due to the pace of the scenes" Pediatricians emphasize that the real risk lies in what the show replaces. Young children learn best through back-and-forth, real-world human interactions with caregivers. Excessive, passive viewing can cut into crucial time needed for language development, creative play, and motor skill mastery. What can parents do. To mitigate these side effects ahead of the movie's release, the AAP recommends adhering to classic media boundaries: avoiding screens entirely for children under 18 months, limiting older toddlers to one hour of high-quality content per day, and co-viewing alongside children to bridge the gap between digital animation and real-world learning.

Spacetoon Group
Jun 22nd, 2026
Spacetoon Mum and Moonbug Entertainment launch motherhood-focused Arabic lullaby campaign across MENA.

Spacetoon Mum and Moonbug Entertainment launch motherhood-focused Arabic lullaby campaign across MENA. Spacetoon Mum. Jun 22, 2026 Dubai, UAE, 10th of June, 2026: Spacetoon Mum and Moonbug Entertainment have joined forces to launch a meaningful new campaign designed to support mothers across the MENA region during the early stages of motherhood through music-driven content. As part of this creative collaboration, the two brands have developed a series of Arabic lullaby videos aimed at strengthening the emotional connection between mothers and their babies while creating a soothing bedtime routine that promotes calmness and comfort. The campaign, which was developed to strengthen the bond between mothers and their toddlers, featured the release of four Arabic lullaby video songs, available for free streaming on Spacetoon Mum's Youtube channel, alongside collaborations with several motherhood-focused content creators across the region. The inspiration behind the campaign stems from growing research highlighting the positive impact of music - particularly lullabies - on infants' wellbeing. Studies show that lullabies can help slow babies' heart rates, encourage deeper breathing, and promote a calmer state, making them an effective addition to bedtime routines while also helping reduce stress and anxiety for mothers. Commenting on the partnership, Omar Weiss, General Manager of Spacetoon Mum, said: "We are proud to collaborate with Moonbug Entertainment on creating culturally relevant content that strengthens the bond between mothers and their toddlers. Music has always been at the heart of Spacetoon, and we believe in its power to create emotional connections and support mothers in their everyday routines. Through this collaboration, we aim to deliver meaningful content that creates a lasting positive impact for families for years to come". With Arabic lullaby content still limited in the digital space, this collaboration aims to enrich the Arabic content library with high-quality original productions that give mothers more options to support their children's bedtime routines. By offering accessible and thoughtfully created resources, the campaign addresses a real need for culturally resonant parenting content in the region. "We are proud to strengthen our collaboration with Spacetoon Mum, bringing families across the MENA region content that is globally loved and locally relevant" said Anna Avedisyan, Marketing Director consumer products International at Moonbug. "As a music-led franchise, CoComelon supports children's early learning and life skills through songs, storytelling, and interactive musical toys that extend the experience beyond the screen. CoComelon is a trusted companion during important daily routines and milestones. Together with Spacetoon Mum, we look forward to creating meaningful and authentic projects that emotionally connect local families with our brands and experiences across the region." This initiative builds on the strategic partnership between Moonbug Entertainment and Spacetoon Mum, which began in March of last year during Mother's Day celebrations. Since then, the two companies have collaborated on multiple successful campaigns featuring CoComelon products, all centered around supporting mothers and families throughout the region. Originally created to make everyday parenting routines easier and more enjoyable, CoComelon products are designed to assist families during key moments such as potty time, bedtime, mealtime, and playtime, bringing fun, learning, and comfort into the home. As one of the fastest-growing motherhood platforms in the MENA region, Spacetoon Mum continues to build on the trusted legacy of Spacetoon, one of the region's most recognized family entertainment brands. Through collaborations with leading brands and impactful initiatives, Spacetoon Mum remains committed to empowering Arab mothers and making the motherhood journey more supported, informed, and joyful.

Animation World Network
Apr 9th, 2026
Moonbug debuts 'little angel' spin-off 'emmie's wonder wardrobe'

Moonbug debuts 'little angel' spin-off 'emmie's wonder wardrobe' Launching today on YouTube, the new animated preschool series features a spirited 5-year-old with a wardrobe of costumes that inspires imaginative play, creativity, and self-expression.

Señal News
Dec 10th, 2025
Moonbug Entertainment IPs expands in Indonesia and Australia

Moonbug Entertainment ips expands in Indonesia and Australia. Momentum builds across APAC as Moonbug debuts the "Blippi & Friends" Channel on Linknet in Indonesia and the Moonbug content on Stan in Australia. Moonbug Entertainment continues its growth across the Asia-Pacific region with two new content partnerships in Indonesia and Australia. Beginning December 10, families in Indonesia can now enjoy the new "Blippi & Friends" channel plus more than 500 episodes of Moonbug content on Linknet's First Media service, marking the first "Blippi & Friends" channel in the country. In Australia, Moonbug will launch more than 1000 episodes of Moonbug content on-demand on the Stan service. These new launches reflect strong and growing demand for trusted, high-quality children's entertainment across APAC, and underscore Moonbug's momentum in the region. "Our growth across Asia-Pacific continues to accelerate, and these new launches with Linknet and Stan allow us to bring even more of Moonbug's beloved characters and learning-focused stories to families across Indonesia and Australia," said Amrita Sindhu, Head of Distribution and Partnerships, APAC at Moonbug Entertainment. "Parents everywhere are looking for enriching, safe, and joyful entertainment they can trust. Partnering with platforms that share that commitment helps us deepen our footprint in the region and continue building momentum in the region." The new "Blippi & Friends" Channel on Linknet brings young fans in Indonesia a 24/7 lineup of curiosity-driven, adventure-filled programming from Blippi, Meekah, Oddbods and friends. The channel showcases content designed to spark exploration and learning through play, from field trips and vehicles to music-driven episodes and hands-on discovery. This marks the first-ever Blippi & Friends Channel in Indonesia, expanding Moonbug's footprint in one of the region's most dynamic and fast-growing kids' entertainment markets. Linknet subscribers can access the channel on First Media and Onestream. "Linknet is honored to be the first provider to introduce the 'Blippi & Friends' channel to audiences in Indonesia," said Thilan Wijesuriya, Chief Media Business Officer, Linknet. "This collaboration with Moonbug underscores our commitment to delivering trusted, high-quality, and educational content for families, especially with young kids. Through the integration of this channel into our First Media services, we continue to strengthen our position as a leading provider of premium entertainment experiences in Indonesia, bringing another first to Indonesia." In Australia, Stan subscribers will now have access to more than 1000 episodes of "CoComelon", "Blippi", "Little Angel", "Morphle", "Gecko's Garage" and "Little Baby Bum" on-demand. This partnership marks Moonbug's latest investment in the Australian market and further strengthens its presence in the region.

Señal News
Aug 4th, 2025
Moonbug celebrates hit brand "Blippi" with a new series on YouTube

To make the week even more special, Moonbug Entertainment partnered with Airbnb to offer fans the opportunity to join Blippi for family fun at Be Like Blippi Week through Airbnb Experiences - a once-in-a-lifetime opportunity for fans to enjoy private, intimate meet-and-greet events with Blippi in New York City and Los Angeles.