Full-Time

Senior Analyst

BCG Vantage, Digital Marketing

Posted on 2/22/2025

Boston Consulting Group

Boston Consulting Group

10,001+ employees

Management consulting for strategic solutions

Compensation Overview

$100.5k - $108.5k/yr

+ Bonus + Profit Sharing Retirement Fund

Senior

Company Historically Provides H1B Sponsorship

Boston, MA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • 2+ years of consulting experience in digital marketing required; candidates with consulting experience preferred
  • In lieu of consulting experience, 2+ years minimum industry experience required; 3-6+ years of industry experience strongly preferred
  • Previous experience in a performance marketing team client-side or at a digital marketing agency, platform, or other relevant company required
  • Strong quantitative skills running analyses and building models; ability to translate data into powerful insights for clients
  • Understanding of digital marketing ecosystem, channels, KPIs, and best-in-class strategies; hands on experience with Google Ads/SA360, Meta, Amazon Ads, and/or DSP/DMP platforms
  • Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment
  • Bachelor's Degree required (advanced degree preferred)
Responsibilities
  • Work in a growing global team, providing digital marketing expertise and insights while working together with Marketing case teams to provide knowledge assets, analysis and expert support
  • Serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues
  • Support the Marketing topic in developing existing & new intellectual property and knowledge assets
  • Work on commercialization efforts for the topic/sector, in conjunction with business leaders, supporting marketing efforts, conferences and publications
  • Assist with on-boarding, training and guiding junior colleagues and share best practices within the team
Desired Qualifications
  • Candidates with consulting experience preferred
  • 3-6+ years of industry experience strongly preferred
  • Advanced degree preferred
Boston Consulting Group

Boston Consulting Group

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Boston Consulting Group (BCG) provides management consulting services to help businesses tackle complex challenges and improve their operations. The firm offers a range of services, including strategy development, operational enhancements, and digital transformation, working closely with clients to create customized solutions that yield measurable outcomes. BCG distinguishes itself from competitors through its strong emphasis on talent development, mentorship, and a culture of continuous learning, which enhances its ability to deliver value to clients. Additionally, BCG is committed to making a positive social impact by addressing critical issues like wealth inequality and promoting diversity and inclusion. The company's goal is to drive significant improvements for its clients while also being a force for good in society.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Boston, Massachusetts

Founded

1963

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Parental Leave

Family Planning Benefits

401(k) Retirement Plan

Wellness Program

Company News

Tech in Asia
May 15th, 2025
Us Smartphone Shipments Surge 30% As India Boosts Exports

👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.🧔‍♂️ A friendly human may check it before it goes live. More news hereSmartphone shipments to the United States rose by 30% in March 2025, according to Counterpoint Research.This was driven by manufacturers like Apple, Samsung, and Motorola, who expedited shipments to avoid potential import tariffs.Apple transported a record US$2 billion worth of iPhones from India in March, working with suppliers Foxconn and Tata Electronics.This move reflects a broader trend of shifting production from China to countries like India and Vietnam to diversify supply chains and reduce geopolitical risks.India’s smartphone exports to the US accounted for 26% of all first-quarter shipments, up from 16% last year.Apple saw a 42% increase in sales to US distributors, Samsung’s sell-in rose 4%, and Motorola nearly tripled its exports from India in March.🔗 Source: Reuters🧠 Food for thought1️⃣ Tariff-driven shifts creating a new tech manufacturing hierarchyThe evolving US tariff structure (26% for India vs. 46% for Vietnam and 104% for China) is reshaping the global smartphone manufacturing landscape beyond just temporary stockpiling 1.This has accelerated a multi-stage migration pattern, where production first moved from China to Vietnam (2018-2023), and is now increasingly shifting to India as tariff differentials create new manufacturing economics 2.Major manufacturers are responding differently based on their existing footprints. Samsung can leverage its established Indian facilities, while Google is negotiating with Indian manufacturers to increase monthly Pixel production beyond current 40,000 units 3.Data supports this transformation: India’s share of US-bound smartphone shipments has already jumped from 16% to 26% in Q1 2025, while China’s declined from 56% to 52% 4.This represents a significant acceleration of a trend that began gradually, with Apple only starting significant iPhone manufacturing in India in 2022, highlighting how quickly trade policies can reshape global manufacturing.2️⃣ Strategic inventory stockpiling signals new approach to trade uncertaintyMarch’s exceptional 30% surge in US smartphone shipments reflects a calculated business response to tariff threats rather than consumer demand growth 4.This resulted in a 51% year-over-year inventory increase, with manufacturers deliberately building significant buffer stocks to avoid near-term tariff impacts 4.Apple’s aggressive approach stands out, with the company airlifting a record $2 billion worth of iPhones from India in March alone and increasing sales to distributors by 42%, significantly outpacing Samsung’s more modest 4% increase 5.Counterpoint analysts note this stockpiling will shield companies from pricing impacts through “mid-to-late summer,” creating a temporary tariff-free inventory cushion 4.The strategy represents a significant shift in how tech companies manage supply chains, proactively building inventory reserves to create operational flexibility during trade uncertainty rather than the just-in-time inventory models that prevailed in previous years

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