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Marketing Campaign Manager
Updated on 1/28/2023
Locations
Remote • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Hubspot
Marketing
Sales
Salesforce
Requirements
  • 3+ years of experience in demand generation marketing
  • Hands on experience setting up and running campaigns in across all standard channels and with cross functional teams
  • Experience building promotional and go to market messaging based on industry and/or persona
  • A proven track record in developing relationships and driving campaigns through media, third party publishers, and networks
  • 3rd party partnership management experience
  • Experience using data to tell stories and inform strategies
  • Excellent verbal and written communication skills across all levels
  • A collaborative approach to working across complex organizations and building relationships
  • An ability to prioritize across multiple projects and multi-task across a number of initiatives
Responsibilities
  • Develop and execute integrated marketing campaigns by extending and leveraging every aspect of the marketing channesl from organic/paid search, email marketing, digital advertising, content syndication, virtual events, corporate events, and nurturing campaigns
  • Collaborate with cross functional teams on integrated plans to deliver business results. You could be working with Sales, Creative, Content, Product Marketing, and Integrated Marketing teams to name a few
  • Manage the development of demand generation programs that generate a consistent flow of marketing qualified leads and first meetings leveraging a variety of channels
  • Oversee campaign implementation in partnership with agency teams
  • Work in collaboration with Marketing Ops and Revenue Ops to track metrics and reporting against planned goals including, but not limited to: campaigns, programs, pipeline, funnel health, and data hygiene
  • Interpret data, plan next steps, and share results with partner teams
  • Collaborate closely with Sales to educate, inspire, support, and promote the integrated campaigns and demand programs to ensure tight alignment and incorporation into prospecting and sales cycles
  • Help us rethink demand generation innovation and shape perspectives on where we should place our bets
  • Develop scalable ways of working while establishing best practices
Desired Qualifications
  • Familiarity with Hubspot, Salesforce, 6Sense, BI tools is a plus
BetterUp

501-1,000 employees

Business growth coaching platform
Company Overview
BetterUp's mission is to help people everywhere live their lives with greater clarity, purpose, and passion. The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving individual resilience, adaptability, and effectiveness.
Benefits
  • Medical, dental, & vision benefits
  • Flexible Time Off
  • Paid parental leave
  • Unlimited coaching
  • Wellness programs
  • Education & learning stipend
  • Volunteer days
Company Core Values
  • Do less, deliver more
  • Extreme ownership
  • Work to learn
  • Bias toward action