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Sr. Integrated Campaigns Manager
Confirmed live in the last 24 hours
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Leadership
Management
Marketing
Market Research
Research
Requirements
  • Understanding of the marketing audience
  • Strong understanding of audience persona development, balancing both data-based insights and qualitative market research
  • Exceptional communicator who is comfortable navigating large teams and operating cross-functionally
  • Highly collaborative and a team player - you're known breaking down silos and bringing out the best in teams
  • Strong in project management with the ability to coordinate multiple projects across various people and teams with deadlines and due dates
  • Broad experience with content and marketing channels, including events, digital ads, CRM, and social
  • Results-driven with ability to look at data and make inferences and recommendations
  • Passion for video - as a marketer you have done video marketing and virtual events, and want to be a part of the next evolution of these tools
  • Thrives in fast-paced environments
Responsibilities
  • Drive strategic planning and execution of integrated marketing campaigns for our target audiences: marketers
  • Develop a deep understanding of this audience using frameworks like job-to-be-done (JTBD) and ideal customer profile (ICP), working closely with Product Marketing, Content, and Communications teams
  • Work with Lifecycle and other channel teams to coordinate effective distribution across the customer journey
  • Manage and coordinate the campaign implementation process, aligning with key stakeholders on objectives and timelines
  • Work with marketing leadership to establish target goals and budget
  • Align with the Marketing Operations and Analytics to ensure proper tracking
  • Develop monthly and quarterly reports on campaign performance to share with the rest of the team and our leadership
  • Identify opportunities to optimize and work with partner teams to implement
  • Analyze the current campaign request process and make improvements
  • Document process, templates, and helpful information and regularly communicate campaign efforts and updates
Desired Qualifications
  • 6+ years of integrated marketing experience with a focus on B2B SaaS - points if you've worked with self-serve/freemium funnels
Vimeo

1,001-5,000 employees

Video sharing platform
Company Overview
Vimeo was created as a place for creative pros to beautifully and easily show off their work. Today, Vimeo is much more than a viewing destination. It's a start-to-finish video platform giving creative professionals, businesses and organizations everything they need to make and market amazing, impactful videos.
Benefits
  • Unlimited paid time off
  • Company-matched 401k
  • Medical and dental
  • Daily breakfast, plus snacks and drinks aplenty
  • Company outings and events
  • Tuition reimbursement
  • Company equity
  • Company-matched charitable donations
  • Parental leave and adoption assistance
Company Core Values
  • Community above all - We’re fueled by an undying love for art, creativity, and above all else, our community of creators and viewers. And our community = planet earth. Literally. Our members are as diverse as they come, hailing from over 200 countries around the world
  • High quality, but scrappy - We work as a team to build compelling best-in-class products,and innovate ahead of the industry, without ever sacrificing quality. We also understand that having diverse employees building those products will make them more valuable to the diverse communities they serve
  • Positive vibes - We’re a nice, inclusive, and curious bunch sending good energy into the world. We are made with 💓 in NYC, and put our community guidelines in place to help keep Vimeo a magical place, that doesn’t condone harassment of any kind
  • Dare to be different - And lastly, we take our work seriously, not ourselves, and aren’t afraid to keep Vimeo weird. We celebrate all the things that make humans humans