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Marketing Manager
Performance Marketing
Posted on 12/3/2022
INACTIVE
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Marketing
Tableau
SEO
Requirements
  • 3-5 years of experience managing digital media, preferably with both DTC and B2B experience
  • Experience with SEM, GTM, Display DSP ad servers (Basis/Centro), Social (Facebook/IG) is a must
  • Experience with reporting platforms (Tableau) and data connectivity platforms (LiveRamp) is preferred
  • Strong quantitative, analytical skills with proven campaign management/optimization track record
Responsibilities
  • Drive the performance marketing strategy across paid social and digital channels
  • Execute campaigns via Google, Bing, FB/IG, TikTok, Podcasts, Linkedin, Display, CTV, Influencers
  • Find new, data-driven strategies to increase production volume and reduce CAC from each channel
  • Report on campaign / creative performance on a regular cadence; transform data into meaningful insights
  • Understand and quickly react to changes in marketing analytics that achieve goals
  • Learn how to spin up tests quickly, when to double down, with optimization input from marketing team
  • Own paid programs budget and closely monitor performance, pacing, and program attribution
  • Be a specialist in digital advertising principles in order to provide guidance for internal stakeholders
  • Collaborate with design, content, compliance teams to produce media assets and videos
  • Own tracking and tagging set up; comfortable with Google Tag Manager
  • Be comfortable with media experiments, A/B testing, and impromptu ad changes to optimize rapidly
  • Conduct audience research; identify opportunities (use-cases, pain points) for existing and new products
  • Participate in discussions to help identify target customer segments and potential target prospects
  • Drive multiple concurrent projects, meetings, feedback / asset reviews for paid programs
  • QA assets, traffic creative, and ensure media campaigns are launched on time and to schedule
  • Proactively provide competitive insights to marketing and design teams to assist in optimization
  • Work with growth/product team to identify opportunities for existing and new landing pages based on data
  • Forecast channel success based on historical data and predicted trends
  • Source, manage, guide creative process with influencers; collaborate with content and affiliate leads
  • Own agency relationships, setting goals and managing projects within
  • Identify relevant third-party audiences and repurpose first-party audiences for digital campaigns
  • Establish cadence of ad copy and keyword review, adding visibility through product evolution
  • Develop holistic media plans across multiple channels, setting acquisition, budget and impression goals
  • Monitor macro environmental trends in paid search, informing team members of upcoming affects
  • Be a specialist in best practices for Google Analytics(GA4) and advise on the best set up for goals/conversions
  • Learn about new ad formats across channels, recommend and launch tests
  • Collaborate on SEO with Content Marketing lead, guiding the strategy based on paid search learnings
Figure

201-500 employees

Blockchain-based lending & financial services
Company Overview
Figure's mission is to transform financial services through blockchain, bringing speed, efficiency, and savings to both consumers and institutions.
Benefits
  • Health & wellness - Figure pays 100% of premium costs for employees and dependents for medical, dental, and vision insurance (with the exception of costs associated with the buy-up medical plan.)
  • Continuing education - Figure will reimburse eligible employees for approved continuing education that either offers growth in an area related to his or her current position or that may lead to promotional opportunities.
  • Flexible time off - We offer 10 company-wide holidays plus one personal holiday, generous Flexible Time Away (FTA), Paid Time Off (PTO), and Paid Parental Leave.
  • Bonus & stock options - Figure’s Bonus Plan recognizes and rewards eligible employees’ efforts and contributions. Eligible employees are also granted an option to purchase a set number of shares of Figure’s common stock.
Company Core Values
  • Transparent
  • Entrepreneurial
  • Positive
  • Mission Driven