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Head of Performance Marketing
Confirmed live in the last 24 hours
London, UK
Experience Level
Desired Skills
Data Analysis
  • Min 7 years of related B2B experience with 3 years of management
  • Extensive experience across Demand Generation, Analytics, Paid Ads, CRM along with a broad set of marketing skills across areas including partnerships, social, events, PR, campaigns
  • Deep understanding of web analytics, A / B testing, conversion optimization, marketing analytics/attribution
  • People-focused leader with proven ability to build collaborative teams, coach, mentor, and develop people
  • Clear ability to work closely with sales leadership and sales teams, driving pipeline and revenue
  • Experience with Hubspot (and salesforce) is preferred
  • Shown ability to drive revenue through highly effective marketing messaging, channels, and campaigns
  • In-the-know with regards to the latest marketing tooling and developments, with an eye to what can drive more deals
  • Managing the strategy, execution, and results of our international demand gen activities
  • Lead a team of marketers providing coaching, mentorship, and performance development covering: performance, SEO, CRM, customer marketing and website management
  • Lead and be responsible for the creation and execution of go-to-market plans, in partnership with marketing and sales leadership
  • Exceed brand awareness and pipeline goals
  • Build and optimize the strategy for localization of our ad messaging, and marketing channels
  • Manage demand generation budgets and forecast demand generation activity and analyze results on a consistent basis to ensure pipeline objectives are being met
  • Continuously analyze the funnel to identify breakpoints at key stages within the sales cycle to architect creative campaigns to drive progression
  • Continuously experiment with tactics and channels to identify new areas of opportunity
  • Driving results across the entire funnel awareness/consideration, conversion, and retention using a test-and-learn approach
  • Measuring and communicating results, successes, opportunities, learnings, and improvements on a diverse range of initiatives in a clear, simple, and engaging manner to senior leadership
  • Driving the quarterly strategic, headcount and budget planning process in collaboration with cross-functional marketing leadership team, sales and finance teams

1,001-5,000 employees

Cap-table management platform
Company Overview
Carta is on a mission to create more owners. With over 23,000 companies, more than one million investors, law firms, and employees on their platform, and a commitment to transparency and equality in equity—they're breaking the mold of how capital markets operate.
  • Free lunch and snacks
  • Equity
  • Employee liquidity every 12-18 months
Company Core Values
  • Carta is run like a Professional Sports Team
  • Show up on time everyday
  • We are Software People
  • Create Leverage, Not Efficiency
  • Learn vs Execute
  • Competition Is for Losers