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Head of Performance Marketing
Confirmed live in the last 24 hours
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Hubspot
Leadership
Management
Marketing
Sales
Salesforce
SEO
Requirements
  • Min 7 years of related B2B experience with 3 years of management
  • Extensive experience across Demand Generation, Analytics, Paid Ads, CRM along with a broad set of marketing skills across areas including partnerships, social, events, PR, campaigns
  • Deep understanding of web analytics, A / B testing, conversion optimization, marketing analytics/attribution
  • People-focused leader with proven ability to build collaborative teams, coach, mentor, and develop people
  • Clear ability to work closely with sales leadership and sales teams, driving pipeline and revenue
  • Experience with Hubspot (and salesforce) is preferred
  • Shown ability to drive revenue through highly effective marketing messaging, channels, and campaigns
  • In-the-know with regards to the latest marketing tooling and developments, with an eye to what can drive more deals
Responsibilities
  • Managing the strategy, execution, and results of our international demand gen activities
  • Lead a team of marketers providing coaching, mentorship, and performance development covering: performance, SEO, CRM, customer marketing and website management
  • Lead and be responsible for the creation and execution of go-to-market plans, in partnership with marketing and sales leadership
  • Exceed brand awareness and pipeline goals
  • Build and optimize the strategy for localization of our ad messaging, and marketing channels
  • Manage demand generation budgets and forecast demand generation activity and analyze results on a consistent basis to ensure pipeline objectives are being met
  • Continuously analyze the funnel to identify breakpoints at key stages within the sales cycle to architect creative campaigns to drive progression
  • Continuously experiment with tactics and channels to identify new areas of opportunity
  • Driving results across the entire funnel awareness/consideration, conversion, and retention using a test-and-learn approach
  • Measuring and communicating results, successes, opportunities, learnings, and improvements on a diverse range of initiatives in a clear, simple, and engaging manner to senior leadership
  • Driving the quarterly strategic, headcount and budget planning process in collaboration with cross-functional marketing leadership team, sales and finance teams
Carta

1,001-5,000 employees

Cap-table management platform
Company Overview
Carta is on a mission to create more owners. With over 23,000 companies, more than one million investors, law firms, and employees on their platform, and a commitment to transparency and equality in equity—they're breaking the mold of how capital markets operate.
Benefits
  • Free lunch and snacks
  • Equity
  • Employee liquidity every 12-18 months
Company Core Values
  • Carta is run like a Professional Sports Team
  • Show up on time everyday
  • We are Software People
  • Create Leverage, Not Efficiency
  • Learn vs Execute
  • Competition Is for Losers