Associate Director
Client Solutions, Analytics
Confirmed live in the last 24 hours
Mediabrands

10,001+ employees

Global marketing solutions and media management division
Company Overview
IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.
Data & Analytics

Company Stage

N/A

Total Funding

N/A

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-10%

2 year growth

-12%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Tableau
Marketing
Data Analysis
CategoriesNew
General Marketing
PR & Communications
Growth & Marketing
Requirements
  • 6+ years relevant Media or Analytics experience, preferably in an agency environment
  • Knowledge of Tableau or any other dashboard & data visualization tools
  • Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
  • Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
  • Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
  • Initiative does not require candidates to have a college degree
Responsibilities
  • Development of client-specific measurement plans
  • Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
  • Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
  • Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution
  • Help guide junior members on story-board/narrative to provide rich insights
  • Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships
  • Work with Client Advice & Management to identify opportunities to better support client needs