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Full-Time

Email Marketing Manager

Posted on 10/28/2024

Postman

Postman

1,001-5,000 employees

API development and collaboration platform

Enterprise Software
Healthcare

Compensation Overview

$85k - $100kAnnually

+ Equity Package

Mid

Remote in USA

Remote role based on the West Coast.

Category
General Marketing
Growth & Marketing
Requirements
  • 3+ years of relevant experience
  • Proven experience managing marketing or email campaigns within large, cross-functional teams such as integrated campaigns, product, community, and more.
  • Strong organizational skills with the ability to manage multiple projects and deadlines, while effectively prioritizing email requests that align with internal goals.
  • Excellent communication skills, comfortable working across teams and with diverse stakeholders.
  • Familiarity with email marketing tools and platforms is a plus.
  • Experience working cross-functionally with campaigns, operations, content & creative teams.
  • Strong understanding of email best practices and compliance standards.
Responsibilities
  • Field and organize incoming email requests from various Postman departments, ensuring the Campaign Operations team has all required assets and information to efficiently build and launch email campaigns.
  • Collaborate with stakeholders, creative teams for email content (written copy and visual assets), and the development team to create landing pages linked to CTAs for email campaigns.
  • Verify audience sizes and validate compliance with internal goals, ensuring alignment with target metrics.
  • Coordinate email send dates, ensuring alignment with broader marketing initiatives.
  • Oversee the management of the marketing calendar, ensuring efficient audience targeting and avoiding overlap in scheduled campaigns.
  • Ensure adherence to best practices, such as maintaining opt-in user lists and monitoring audience frequency to prevent email fatigue.
  • Conduct QA on email setups, test sends, and ensure a seamless end-user experience across all devices and platforms.
  • Communicate progress, updates, and timelines with stakeholders via internal communication channels.
  • Track and improve campaign performance and deliverability through A/B or multivariate testing.

Postman provides a platform for API development that helps developers and organizations design, test, document, and monitor APIs. The platform allows teams to collaborate effectively by sharing and managing APIs, making the development process more efficient. Postman operates on a subscription model with different pricing tiers for individual developers, small teams, and large enterprises, while also offering a free tier to attract new users. Unlike many competitors, Postman has played a significant role in supporting critical data exchange during the COVID-19 pandemic by providing API collections for healthcare professionals and government agencies. The goal of Postman is to streamline API development and enhance collaboration among development teams.

Company Stage

Series D

Total Funding

$433M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

13%

1 year growth

24%

2 year growth

61%
Simplify Jobs

Simplify's Take

What believers are saying

  • Postman's leadership in the API space is reinforced by its recognition of top APIs and its commitment to developer excellence through initiatives like the Postman API Network Awards.
  • The company's strategic acquisitions and continuous innovation, such as the v11 update, promise significant advancements in API collaboration and developer productivity.
  • Hosting major events like POST/CON 2024 highlights Postman's role as a thought leader and provides employees with opportunities for professional growth and networking.

What critics are saying

  • The rapid growth and complexity of API technology may outpace Postman's ability to manage and secure its platform effectively.
  • The competitive landscape for API platforms is intense, with potential threats from both established tech giants and emerging startups.

What makes Postman unique

  • Postman is the world's leading API collaboration platform, boasting a user base of over 30 million developers from more than 500,000 companies.
  • The platform's recent acquisition of Orbit and Akita Software enhances its capabilities in community engagement and API observability, setting it apart from competitors.
  • Postman's focus on AI integration and API enhancements, as showcased in their v11 update, positions it at the forefront of the API-driven AI revolution.

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Benefits

Accidental Death & Dismemberment Insurance.

Dental Insurance.

Disability Insurance.

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Life Insurance.

Mental Health Care.

Occupational Accident Insurance.