Full-Time

Director – Channel Marketing

Htas, Farm & Hardware

Posted on 10/31/2024

Stanley Black & Decker

Stanley Black & Decker

10,001+ employees

Industrial & Manufacturing
Energy
Consumer Goods

Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
SAP Products
Salesforce
Data Analysis
Requirements
  • A minimum of 8+ years of Product, Sales, Finance and/or Marketing experience with a record of demonstrated achievement in sales growth and margin accretion; Previous Channel Marketing Experience strongly preferred
  • Project management, collaboration, negotiation, and interpersonal skills; demonstrated success communicating effectively with all levels of the business
  • Advanced analytical skills with strong understanding of key business and financial metrics such as Sales, Gross Margins, Operating Margins, Inventory Turns, etc.
  • Customer-focused, can-do mindset with a passion for problem-solving and commitment to excellence and continuous improvement
  • Passion for people and team leadership and development; past experience effectively leading teams either formally or informally
  • Experience navigating a complex organization and changing priorities and while exercising attention to detail; proven ability to manage deadlines and maintain focus on high-impact work in a dynamic, fast-paced work environment
  • Computer proficiency to include Microsoft Office Suite and other ERP Systems (SAP, BW, Salesforce, etc.)
Responsibilities
  • Work with commercial and cross-functional partners to develop and execute the channel marketing strategies, and plans for our diverse base of Farm & Hardware customers.
  • Lead the HTAS Farm and Hardware Channel team, with a focus on developing both business, functional, and leadership capabilities across all levels.
  • Partner with the Commercial, Product, Brand, Supply Chain and Finance leadership to develop strategic growth initiatives, including product, online merchandising, and promotion strategies.
  • Define and lead the execution of channel marketing strategies across the customer base to maximize visibility, placement and brand strength while improving customer experience.
  • Guide cross-functional team through customer meeting and show preparation, with a focus on presenting new products, merchandising, and promotional strategies to buyers and successfully executing market communication plans and new product launches.
  • Analyze and track POS, inventory, market share, and competitive landscapes; track program/promotional effectiveness and recommend changes and improvements, provide updates to leadership as required.
  • Work closely with the Sales and Finance teams to manage listings, maximizing sales and profitability via mix management, promotional opportunities, planograms, and pricing actions.
  • Make sound business decisions to drive top and bottom lines, driven by a holistic understanding of the channel P&L.
Stanley Black & Decker

Stanley Black & Decker

View

Company Stage

IPO

Total Funding

N/A

Headquarters

New Britain, Connecticut

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The dividend increase reflects Stanley Black & Decker's strong financial health and commitment to shareholder value.
  • Strategic leadership changes, such as the appointment of Deborah K. Wintner as CHRO, indicate a focus on talent management and organizational growth.
  • The company's proactive approach in gifting tool kits to tradespeople can enhance brand loyalty and expand its customer base.

What critics are saying

  • The ongoing legal challenges related to fiduciary duty allegations could pose financial and reputational risks.
  • The high cost of tools remains a barrier for tradespeople, potentially limiting market expansion despite efforts to address this issue.

What makes Stanley Black & Decker unique

  • Stanley Black & Decker's partnership with Whisper Aero to integrate WhisperDrive technology showcases its commitment to innovation and staying ahead in the tool industry.
  • Winning seven Pro Tool Innovation Awards highlights CRAFTSMAN's reputation for best-in-class products, setting Stanley Black & Decker apart from competitors.
  • The company's focus on addressing skilled labor shortages by providing tool kits to tradespeople demonstrates a unique commitment to workforce development.

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