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Full-Time

Creative Strategy Director

Posted on 6/21/2024

5wpr

5wpr

201-500 employees

Full-service PR agency with integrated marketing

Consumer Goods
Government & Public Sector

Senior

New York, NY, USA

Category
Project Management
Strategy Development
Art, Graphics & Animation
Brand & Creative Marketing
Business & Strategy
Growth & Marketing
Required Skills
Market Research
Communications
SEO
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred.
  • 7+ years of experience in a creative strategy role within a digital and performance marketing agency or similar environment.
  • Strong understanding of digital marketing channels, including programmatic, paid social, PPC, email, SEO, and affiliate marketing.
  • Exceptional leadership and team management skills
  • Proficiency in data analysis and performance optimization techniques
  • Creative thinker with a passion for innovation and a keen eye for detail
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
Responsibilities
  • Develop and lead the overarching creative strategy for digital and performance marketing campaigns
  • Conduct thorough market research and competitive analysis
  • Collaborate closely with cross-functional teams
  • Drive the ideation and conceptualization of innovative and engaging content
  • Oversee the development of campaign concepts, messaging frameworks, and visual elements
  • Guide the creative team through the entire creative process
  • Utilize data analytics tools to track and measure the effectiveness of creative strategies and campaigns
  • Implement A/B testing, multivariate testing, and other performance optimization techniques
  • Build and maintain strong, trust-based relationships with clients
  • Lead, mentor, and inspire a team of creative professionals
  • Manage the allocation of creative resources
  • Facilitate professional development opportunities for team members

5WPR is a full-service PR agency utilizing social media, SEO, and graphic design to execute integrated marketing and public relations programs for diverse clients in B2C and B2B sectors.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2003

Growth & Insights
Headcount

6 month growth

0%

1 year growth

5%

2 year growth

3%
INACTIVE