Programmatic Account Manager

Job Description

The Programmatic Account Manager is a hard-working, analytical and dynamic digital media professional with client focus in mind. You are part of the next generation of data-driven optimization experts, making a lasting impression as we advance our programmatic activation offering.​

As an Account Manager, you are responsible for development of strategic programmatic recommendations for your book of business. Upon approval from the client, Programmatic Account Manager will also own development of their own campaigns across selected Demand Side Platforms. Programmatic Account Manager will also be the primary contact regarding campaign optimizations, adjustments and progression and will be the owner of programmatic communication with their respective clients. You are responsible for ensuring proper execution and service levels are provided with best-in-class collaboration across multiple teams – both internal and external.

Responsibilities:

• Develop campaign strategy with the internal or external client teams​
• Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level​
• Provide advanced actionable insights and implement them so see campaign take shape​
• Create programmatic campaigns within our demand side platforms​
• Monitor campaign performance, optimize, and communicate campaign traction to both internal and external clients​
• Communicate campaign details and objectives as necessary, including KPI expectations​
• Keep up with new and innovative programmatic technology trends; attend partner presentation to further programmatic knowledge

Qualifications

• College or University degree required​
• Experience activating campaigns in Demand Side Platforms – 2-4 years preferred.​
• Experienced in uploading and troubleshoot creative assets​
• Strong communicator/collaborator​
• Perseverance/tenacity​
• Well organized/diligent/detailed oriented ​
• Strong numerical and computer expertise​
• Inquisitive, asks questions, out of the box thinker​
• Accountable