Full-Time

Programmatic Account Manager

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Junior, Mid

Toronto, ON, Canada

Category
Customer Success Management
Strategic Account Management
Sales & Account Management
Required Skills
Data Analysis
Requirements
  • College or University degree required​
  • Experience activating campaigns in Demand Side Platforms – 2-4 years preferred.​
  • Experienced in uploading and troubleshoot creative assets​
  • Strong communicator/collaborator​
  • Perseverance/tenacity​
  • Well organized/diligent/detailed oriented​
  • Strong numerical and computer expertise​
  • Inquisitive, asks questions, out of the box thinker​
  • Accountable
Responsibilities
  • Develop campaign strategy with the internal or external client teams​
  • Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level​
  • Provide advanced actionable insights and implement them so see campaign take shape​
  • Create programmatic campaigns within our demand side platforms​
  • Monitor campaign performance, optimize, and communicate campaign traction to both internal and external clients​
  • Communicate campaign details and objectives as necessary, including KPI expectations​
  • Keep up with new and innovative programmatic technology trends; attend partner presentation to further programmatic knowledge

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized marketing boosts Publicis Groupe's growth in digital marketing.
  • Rise of connected TV advertising creates new opportunities for media planning and buying.
  • Expansion of e-commerce drives demand for digital transformation services, benefiting Publicis Groupe.

What critics are saying

  • European advertising market downturn impacts Publicis Groupe's financial performance.
  • Multiple acquisitions may lead to integration challenges and operational complexity.
  • Expansion into AI and digital transformation exposes Publicis Groupe to heightened competition.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Recent acquisitions enhance Publicis Groupe's capabilities in AI and digital transformation.
  • Publicis Groupe's focus on data-driven strategies sets it apart in personalized marketing.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE