Software Engineer

Tulip announces Factory Playback, bringing replayable operations to ai-driven manufacturing powered by NVIDIA. SAN JOSE, CA - 17 March 2026 - Tulip Interfaces, the leader in frontline operations, today announced Factory Playback, a new capability that enables manufacturers to reconstruct and replay factory operations as they truly occurred. Powered by NVIDIA AI and accelerated computing, Factory Playback creates a synchronized, time-aligned record of production by combining machine telemetry, operator workflows, material flow, quality events, and video into a unified operational timeline. The solution transforms fragmented operational data into a coherent, replayable history of the factory floor and is built using the NVIDIA Metropolis Blueprint for video search and summarization (VSS) and Cosmos Reason VLM. Modern manufacturers generate enormous volumes of data across machines, enterprise systems, and frontline workflows. Yet when performance declines, defects increase, or downtime occurs, teams are often forced to piece together disconnected logs and reports to understand what happened. Traditional dashboards summarize outcomes but rarely preserve the sequence and context required to reveal causality. Factory Playback addresses this gap by reconstructing what actually happened on the factory floor. By synchronizing video with operational events captured by Tulip apps and connected machines, it creates a time-aligned record of production that teams can rewind and replay to understand exactly how issues unfolded. Engineers can jump to a specific moment, review the sequence of events, and observe how machines, materials, and human actions interacted. This synchronized playback accelerates root cause analysis, strengthens continuous improvement efforts, and provides the structured operational history needed for advanced AI and simulation. "Manufacturers don't lack data. They lack context," said Rony Kubat, CIO and Co-Founder of Tulip. "Factory Playback transforms operational data into something navigable and actionable. By collaborating with NVIDIA, we're combining Tulip with accelerated computing to give manufacturers the ability to truly understand what happened and use that understanding to power the next generation of AI-driven manufacturing." Factory Playback is purpose-built for the era of industrial AI. As manufacturers adopt digital twins, predictive models, and autonomous optimization systems, the quality and structure of operational history becomes critical. AI models require synchronized, contextualized data that reflects how processes behave in the real world. Through its collaboration with NVIDIA, Factory Playback leverages accelerated computing to process large-scale operational event streams and transform them into structured, AI-ready sequences that preserve timing, interaction, and causality. In addition to accelerating investigations and improvement cycles, Factory Playback strengthens digital twin and simulation initiatives by grounding models in real operational behavior. Instead of relying solely on theoretical or aggregate data, manufacturers can validate assumptions and train systems using replayable sequences that reflect actual factory conditions. Factory Playback will be showcased at NVIDIA GTC 2026, where Tulip and NVIDIA will demonstrate how replayable operations unlock deeper insight, faster iteration, and AI systems trained on real-world production history. About Tulip Tulip, the leader in frontline operations, is helping companies of all sizes and industries equip their workforces with connected, composable, and intelligent tools. With Tulip's no-code platform, manufacturers can digitize processes, collect real-time data, and drive continuous improvement - by using AI and without writing a line of code. Tulip is headquartered in Somerville, MA, with offices in Munich, Budapest, Singapore, Tel Aviv, and Tokyo. Press Contact: [email protected]

Tulip, the leading frontline operations platform, announced today that Mitsubishi Electric Corporation (TOKYO: 6503) has invested in and signed a strategic a...

Manufacturing automation software startup Tulip hits unicorn status with $120M raise. Frontline operations software startup Tulip Interfaces Inc. said today it has raised $120 million in a late-stage funding round that brings its valuation to more than $1.3 billion, joining the ranks of technology unicorns. The Series D round was led by Mitsubishi Electric, which last year signed a strategic alliance agreement with the company in order to fuel its digital transformation. Tulip is the creator of a cloud-hosted and no-code frontline operations platform targeted at manufacturing firms. It allows those customers to digitally transform their production processes, connecting workers with machines, devices and systems. Through its user-friendly interface, employees can quickly and easily build customized applications, even if they don't possess any coding skills. The startup positions itself as an alternative to traditional manufacturing execution systems. Its software functions as a "system of engagement" and offers various capabilities that can aid in managing manufacturing operations on the shop floor. Its no-code application builder uses various templates and a drag-and-drop interface to simplify app creation, and it has a built-in data collection and analytics tools that automatically capture information from human interactions, connected machines, sensors and smart tools such as barcode scanners or scales. This information is analyzed to provide customers with insights into performance and production bottlenecks. Tulip's platform integrates with existing enterprise resource planning and product lifecycle management systems via a series of connectors and application programming interfaces. It offers an "Automations" tool that lets users build visual workflows across these platforms to facilitate information exchange. Another useful capability pertains to its integrated quality assurance processes, which include digital checklists, nonconformance tracking and automated data capture. In addition, Tulip provides artificial intelligence tools such as computer vision for quality inspection and generative AI for creating documentation. According to Tulip, its platform offers massive advantages for manufacturers. A commissioned study by Forrester Research Inc. in 2023 claimed that its customers see an average return on investment of 448% in just three years. The same report also claims a 15% increase in operator efficiency and a 50% reduction in indirect labor time spent on administrative tasks. Tulip reckons its frontline operations platform is more useful than ever at a time when manufacturing firms are dealing with challenges including supply chain volatility and labor shortages. It says traditional systems and paper-based processes are too inefficient to help manufacturers overcome these problems It offered up a lot of data points to back up its claims, highlighting how customer adoption of its generative AI capabilities and automation tools has grown by 364% and 519%, respectively, over the past two years. Meanwhile, it has been growing fast, its headcount rising by 135% in the last three years, with new offices in Budapest, Munich, Singapore, Tel Aviv and Tokyo. Tulip Chief Executive Natan Linder said his company's partnership with Mitsubishi Electric will enable the Japanese manufacturing giant to digitize its operations and roll out scalable AI automations and applications to improve its productivity through agile, human-centric innovation. "Our partnership solidifies a shared commitment to human-first digital transformation," he said. 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