Full-Time

Marketing Director

Posted on 11/21/2024

Perseus Group

Perseus Group

1,001-5,000 employees

Data & Analytics
Consulting
Enterprise Software
Financial Services

Senior

Remote in Canada

Remote position for candidates located in Canada with 5-10% travel.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Marketing
Requirements
  • 6-8+ years of experience in marketing, with a strong track record of leadership.
  • Self-starter with a proactive and initiative-driven mindset.
  • Creative thinker with the ability to develop out-of-the-box solutions.
  • Strong project management skills, able to juggle multiple initiatives simultaneously.
  • Expertise in CRM and marketing automation tools.
  • Excellent verbal and written communication skills.
  • Experience in technology marketing is essential.
Responsibilities
  • Drive Gemini Group's growth and brand visibility through strategic marketing initiatives as it transitions into its own legal entity.
  • Build and maintain strong relationships with BU Presidents and management teams, ensuring effective collaboration.
  • Lead and mentor the marketing team, fostering a culture of growth, collaboration, and performance.
  • Oversee budget, expense reporting, and KPIs at the BU level to ensure transparency and efficiency.
  • Recruit and onboard top marketing talent while managing headcount costs to align with budget goals.
  • Continuously monitor and optimize multi-channel marketing performance and campaign effectiveness.
  • Address industry challenges by engaging with customers and partners, and conducting relevant market research.
  • Collaborate with copywriters, designers, and developers to produce content, maintain the website, and enhance brand presence.
  • Organize sponsorships, industry event participation, and manage corporate press releases and announcements.
  • Support newly acquired BUs through onboarding, marketing assessments, and transition guidance to align with company goals.
  • Oversee and execute special projects as assigned by the Portfolio President and Chief of Staff, ensuring timely and successful completion.

Company Stage

N/A

Total Funding

N/A

Headquarters

Markham, Canada

Founded

N/A

Growth & Insights
Headcount

6 month growth

1%

1 year growth

1%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital transformation boosts Perseus Group's loan origination software growth.
  • AI-driven solutions in mortgage industry offer Perseus Group innovative product opportunities.
  • Consolidation trend in dealership software market allows Perseus Group to expand market share.

What critics are saying

  • Integration challenges with acquisitions may lead to operational inefficiencies and dissatisfaction.
  • Rapid acquisitions could strain Perseus Group's resources and management capacity.
  • Rebranding of Dark Matter Technologies may confuse customers and disrupt brand loyalty.

What makes Perseus Group unique

  • Perseus Group's acquisition of Valeyo Inc. enhances its loan origination software capabilities.
  • The acquisition of Auto-IT expands Perseus Group's presence in dealership software markets.
  • Dark Matter Technologies' AI-driven solutions position Perseus Group as an innovator in mortgage origination.

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