Sales Director
Political
Posted on 10/10/2023
INACTIVE
OpenX

201-500 employees

Supply-side platform for improved ad trading experience
Company Overview
OpenX stands out as a leading independent supply-side platform, offering a superior ad selling and buying experience characterized by addressability, transparency, and sustainability. The company's unique access to anonymous user information across the open web enables a sophisticated, audience-focused approach to campaigns, delivering enhanced results for clients. This data-driven strategy, coupled with their commitment to improving the ad experience, positions OpenX as a competitive force in the industry.
Data & Analytics

Company Stage

Private

Total Funding

$70.5M

Founded

2007

Headquarters

Pasadena, California

Growth & Insights
Headcount

6 month growth

17%

1 year growth

21%

2 year growth

40%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Salesforce
Communications
CategoriesNew
Sales & Account Management
Requirements
  • 7+ years of programmatic advertising experience with a advertising agency, brand or other ad tech firm
  • Solid relationships across marketers, agencies and ATDs within both the Political vertical and within the Mid-Atlantic region
  • Excellent teamwork and communication skills
  • Highly organized, with experience successfully managing multiple projects to tight deadlines
  • A clear understanding of SSPs/exchanges and programmatic buying fundamentals
  • Ability to travel up to 30%
  • BS/BA degree required or the equivalent combination of education, training and experience
  • MBA a plus!
Responsibilities
  • Building relationships and driving revenue across Political agencies while also building and scaling the Mid-Atlantic region
  • Developing deals that help Political advertisers connect with their target audiences and desired inventory across OpenX's suite of premium publishers
  • Prospecting and connecting with potential buyers, deploying a discovery strategy and sales narrative designed to drive Programmatic Direct spend
  • Providing 'ground support' to strategic deals by driving transactional business and consistent deal-based revenue
  • Managing a pipeline of opportunities in Salesforce and providing regular reporting to management on deal progress
  • Collaborating with internal stakeholders to deliver to clients the OpenX suite of programmatic and identity-based solutions
  • Partner with product, publisher development and solutions to develop new strategies, new features, and new processes to scale OpenX's political relationships
Desired Qualifications
  • Deep familiarity with ad tech, SSPs, DSPs and the programmatic landscape, as well as with internal org structure at brands, agencies, ATDs and consultancies
  • Expansive network of strategic and transactional decision-makers on the buy-side, including brand-direct relationships
  • Well-versed in programmatic audience strategy: CRM, CDP, DMP, 1P+2P+3P data, the future-focused people-based marketing landscape, etc
  • Programmatic buying experience at an agency, ATD or brand
  • Strong executive presence and comfortable presenting to clients of all levels
  • A consultative, partnership-minded sales approach. * Ability to lead all aspects of top-tier buyer relationships - truly 'own' a book of business
  • Excellent problem-solving skills and strong business judgment