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Full-Time

Director of Product Marketing

Posted on 6/18/2024

Nightfall

Nightfall

51-200 employees

AI-powered data leak prevention platform

AI & Machine Learning
Data & Analytics

Senior, Expert

Remote in USA + 1 more

Category
Product Marketing
Product
Growth & Marketing
General Marketing
Product Strategy
Required Skills
Sales
Communications
Marketing
Requirements
  • Bachelor's degree in marketing, business, or a related field; MBA is a plus.
  • Proven experience (8+ years) in product marketing, with a focus on data security and Enterprise DLP.
  • Strong technical background and the ability to understand complex DLP technologies.
  • Exceptional leadership and team management skills.
  • Strategic thinker with a track record of developing successful product marketing strategies.
  • Excellent communication and presentation skills.
  • Results-oriented mindset with a focus on driving revenue and market share.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Creative problem solver with a passion for staying up-to-date on industry trends and emerging technologies in Enterprise DLP.
Responsibilities
  • Collaborate with the executive team to define the product marketing strategy, aligning it with the overall business objectives and market trends in Enterprise DLP.
  • Conduct in-depth market analysis, competitive research, and customer insights specific to Enterprise DLP to identify opportunities and threats in the data security landscape.
  • Develop and execute go-to-market plans for new Enterprise DLP products, including product positioning, messaging, pricing, packaging, and distribution strategies.
  • Plan and orchestrate successful product launches for Enterprise DLP products and services, ensuring that all marketing materials and activities are in place to generate maximum impact.
  • Oversee the creation of compelling marketing collateral, including whitepapers, case studies, datasheets, videos, and blog posts, to effectively communicate the value propositions of our DLP solutions.
  • Collaborate with the sales team to equip them with the tools, training, and resources needed to effectively sell Enterprise DLP products.
  • Develop and execute demand generation campaigns tailored to Enterprise DLP that drive qualified leads, engage prospects, and nurture them through the sales funnel.
  • Identify and leverage customer success stories and testimonials specific to Enterprise DLP to build trust and credibility in the market.
  • Establish key performance indicators (KPIs) for Enterprise DLP product marketing and regularly report on the effectiveness of efforts, making data-driven adjustments as needed.
  • Work closely with product management, engineering, and sales teams to ensure alignment on product development, feature prioritization, and market feedback for Enterprise DLP.

Nightfall AI provides a Data Leak Prevention Platform for SaaS and Generative AI, utilizing proprietary AI for accurate detection of sensitive data such as PHI, PII, and PCI. The platform offers seamless integration, continuous data monitoring, pre-built integrations for leading SaaS apps, automated remediation, and high-accuracy AI detection.

Company Stage

Series B

Total Funding

$60.3M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-4%

2 year growth

39%