Full-Time
Amazon Search Manager
B2B eCommerce Centre of Excellence
LEGO
10,001+ employees
Produces and licenses construction toy sets
No salary listed
London, UK
Hybrid
Hybrid schedule averages three days per week in the office. Relocation support is not offered.
 Growth & Marketing (1) |
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- Experience in search marketing, preferably with a focus on Amazon search.
- Strong analytical skills and the ability to translate data into clear actions, campaigns, and commercial outcomes.
- Familiarity with website performance tools and database platforms.
- Advanced Excel capabilities.
- Drive commercial growth in Western Europe through sponsored and paid marketing levers, with a primary focus on Amazon Ads.
- Create, develop, and optimize search campaigns across different Amazon Ads formats.
- Help the LEGO Group adopt new search technologies, ad formats, and ecosystem changes.
- Maintain a strong working relationship with Amazon Advertising and work with them to improve accounts in specific markets.
- Share insights and analyses with key internal stakeholders to strengthen the B2B eCommerce channel.
- Experience with Sponsored Ads management platforms such as Pacvue.
- Advanced French language skills.
LEGO designs, manufactures, and sells plastic interlocking construction toys and related experiences for children and adults. Its bricks use a stud-and-tube system that provides clutch power, allowing bricks from any era to connect and build within the LEGO System in Play. The company differentiates itself through private family ownership, a unified building system, licensed franchises, and a diversified ecosystem that includes LEGOLAND, digital games, films, and educational products. Its goal is to inspire learning and creativity through constructive play and to grow the brand across licensing, media, retail, and education.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Billund, Denmark
Founded
1932
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Simplify's Take
What believers are saying
- LEGO posted 2025 revenue of DKK 83.5 billion and net profit of DKK 16.7 billion.
- Virginia factory construction, solar buildout, and hiring toward 900 workers expand U.S. capacity.
- Pokémon, F1, Bluey, and Shrek partnerships deepen adult demand and broaden 2026 releases.
What critics are saying
- Oil and gas spikes lift plastic costs after 2026, squeezing margins if they persist.
- U.S. tariffs and Mexico-China trade frictions pressure sourcing, pricing, and inventory planning.
- Smart Play and Virginia capex need flawless execution; a launch failure damages growth credibility.
What makes LEGO unique
- LEGO System compatibility keeps 1958 bricks working across decades, reinforcing collector loyalty.
- 2026 SMART Play bricks blend analog play with sensors, lights, and licensed franchises.
- LEGO controls design, retail, factories, and attractions, tightening brand experience worldwide.
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Benefits
Family Care Leave
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Colleague Discount
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Growth & Insights and Company News
6 month growth
↑ 14%1 year growth
↑ 14%2 year growth
↑ 14%The LEGO Group unveiled the LEGO SMART Play Gateway at San Diego Comic-Con 2026, an interactive booth experience featuring two immersive destinations. Attendees can explore a LEGO Pokémon Lab and a Mos Eisley Cantina recreation, both powered by SMART Play technology. The SMART Play platform centres on the SMART Brick, a 2x4 brick containing over 20 patented technologies that enable real-time interactive play through motion sensing, light and sound synthesis. The company also revealed new sets at the event. The LEGO Icons Star Trek U.S.S. Enterprise NCC-1701 Bridge, a 1,701-piece set priced at $199.99, launches 1 September exclusively at LEGO stores and online. The LEGO Donkey Kong Arcade, also $199.99, becomes available 1 August. The LEGO Minifigures Shrek Series releases 1 September at $4.99 per mystery box. The booth ran from 23-26 July at booth number 2829.
Lego reported record revenue of $12.9 billion for last year, up 12%, driven by 16% growth in consumer sales that outpaced the toy industry's 7% average. The Danish toymaker attributed the increase to higher sales volume rather than price rises. The company launched 860 sets last year, its largest collection ever, including new partnerships with Formula 1, Epic Games' Fortnite, Bluey and Pokémon. Its Botanicals range, featuring plastic plants, proved particularly popular with adults. Lego's success partly stems from its strategic factory placement near key markets, helping it navigate tariffs. The company operates plants in Mexico, Hungary and Vietnam to serve different regions, with a US facility opening next year. Adults buying toys for themselves now represent up to 30% of global toy sales, according to Circana data.
Lego Group CEO Niels B. Christiansen has warned that rising oil prices could increase costs for the toymaker, as crude oil is a key input for producing Lego bricks. Oil prices have surged more than 60% since the start of Operation Epic Fury. Christiansen said short-term contracts provide some protection, but sustained increases would impact input costs. He described oil price volatility as part of challenges the company has faced over recent years. Despite potential headwinds, Lego reported strong 2025 results, with sales rising 12% to 83.5 billion Danish kroner. Operating and net profits grew 22% and 21% respectively, driven by innovations including Formula One racing and flower-themed sets. The company ended the year with its largest-ever product portfolio and plans new releases for 2026.
Danish toymaker Lego reported net profits of 16.7 billion kroner ($2.6 billion) for 2025, up 21% year-on-year, with revenue rising 12% to 83.5 billion kroner. The company attributed the growth to strong demand across all markets from both children and adults, driven by brand strength, innovative products, strategic partnerships and retail execution. Lego expanded its range to over 860 products last year, including popular lines like Lego City, Lego Technic and Lego Star Wars, alongside new offerings such as Lego Botanicals and Lego Icons. Formula 1 sets from a 2025 season partnership and expanded digital games also contributed to growth. Chief executive Niels B Christiansen noted the company achieved over 50% recyclable and recycled materials in toy production.
Lego has outperformed the broader toy industry through strategic partnerships with major franchises like Marvel, Harry Potter and Formula 1, targeting adult buyers alongside children. The Danish company was early to court "kidult" consumers, a demographic driving significant growth in the sector. The toymaker's success also stems from its globally distributed supply chain. With existing factories in Mexico, Hungary and Vietnam, Lego is expanding manufacturing capacity further with a new facility in Virginia set to open in 2027. The combination of licensed intellectual property and geographical diversification has enabled Lego to maintain its competitive advantage in an increasingly challenging toy market.