Head of Product Marketing
Updated on 11/30/2023
Human Interest

501-1,000 employees

Employee retirement services
Company Overview
Human Interest is making a more equitable financial future for generations to come by helping small and medium-sized businesses offer affordable, accessible 401(k) plans to their employees.
Data & Analytics

Company Stage

Private

Total Funding

$501.2M

Founded

2015

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

12%

2 year growth

50%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Product Design
CategoriesNew
Growth & Marketing
Requirements
  • 8+ years of product marketing experience with proven success growing strategic SMB market segments
  • Tireless customer advocacy and a passion for leading cross-functional research initiatives
  • An inspirational writing, speaking, and coaching style
  • Prior experience growing and scaling a high-performing team
  • Strong quantitative and qualitative analytical abilities
  • Impeccable project management skills and experience leading across functions to achieve common goals
  • Experience marketing to both businesses and consumers is a plus
Responsibilities
  • Hire, lead, mentor, and grow a high-performing team of product marketers
  • Develop and continually evolve key frameworks for defining our market, offering, and value, including our segmentation, personas, messaging and positioning
  • Inspire action across the company through the systematic development of data-driven insights, including customer research, market analysis, win/loss programs, and competitive benchmarking
  • Collaborate with Product Management, Product Design, and Revenue to identify product needs, gaps and opportunities. Work across these teams to drive leadership alignment and prioritization where needed.
  • Create new industry-changing product promises and evolve our current ones like No Transaction Fees, (k)ickstart 3% cashback, (k)ickstart classroom
Desired Qualifications
  • Experience marketing to both businesses and consumers is a plus