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Full-Time

Head of Brand Marketing

Posted on 3/26/2024

Club Monaco

Club Monaco

1,001-5,000 employees

Designer clothing for men and women

Consumer Goods

Compensation Overview

$180k - $215kAnnually

Senior

New York, NY, USA

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Branding/Brand Strategy
Social Media
Marketing
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 10+ years of experience in brand marketing, preferably in the fashion or lifestyle retail sectors.
  • Demonstrated success in leading marketing campaigns and a strong track record in content creation.
  • Experience in managing multi-channel marketing campaigns, including social media and digital.
  • Skilled in international marketing and eager to drive brand growth in new markets.
  • Competence in analyzing marketing data to refine and optimize marketing strategies.
  • Excellent organizational skills, with an ability to balance creative and strategic demands.
  • Strong leadership qualities, capable of developing high-performing teams.
Responsibilities
  • Develop and implement comprehensive brand marketing strategies aligned with Club Monaco's goals and aesthetic.
  • Spearhead integrated marketing campaigns using various channels like print, digital, social media, influencer partnerships, and live events.
  • Lead social media narrative across platforms like Instagram, TikTok, Facebook, Twitter, and YouTube.
  • Craft and execute a brand strategy to reposition Club Monaco for a more sophisticated demographic.
  • Develop and implement a PR and communication plan emphasizing quality, sophistication, and exclusivity.
  • Direct marketing initiatives for global expansion and tailor brand messaging for different markets.
  • Innovate retail marketing strategies to enhance in-store experience and increase customer traffic.
  • Manage and mentor a marketing team to promote creativity, teamwork, and professional growth.
  • Collaborate with product, merchandising, digital, and customer acquisition teams to drive traffic and convert leads into loyal customers.
  • Coordinate with Growth, Customer, and Social Media teams to integrate marketing campaigns into broader strategies.

Club Monaco is a leading designer clothing brand, renowned for its classic, effortless, and versatile men's and women's apparel. The company prioritizes high-quality textures, forms, fabrics, and designs, ensuring that its products meet the highest standards of craftsmanship. This focus on quality and attention to detail makes it a great place to work for those passionate about fashion design and innovation.

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York, New York

Founded

1985

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

5%
INACTIVE