Analyst – DSP Media

Overview

About the role

We are seeking a dynamic and detail-oriented Analyst - DSP Media to join team. You will play a key role in optimizing digital advertising campaigns, managing programmatic ad buying, and driving customer acquisition through various digital channels. The ideal candidate will have a deep understanding of programmatic advertising, data analysis, and a proven track record of delivering successful campaigns

Join us at OGS

We are OGS—Omnicom's Integrated Solutions Engine that brings together a global talent community and connected capabilities in data, creative, media, commerce, and technology to build adaptive, future-ready solutions. 

We are redefining the global capability center - not as an offshoring hub, but as a true inside edge. OGS is the place where the future is tested, built, and scaled for the world’s most ambitious agencies and clients. 

With over 4300+ talented professionals in India, we are proud to be a diverse, inclusive, and collaborative community that thrives on innovation and excellence. Our teams work with some of the world’s most iconic brands, helping them move faster and achieve more—everywhere. We are growing rapidly and looking for passionate individuals to be part of this journey.

Let us build this, together! 

Responsibilities

Programmatic Advertising:

• Manage and optimize programmatic advertising campaigns using Demand Side Platforms (DSPs) to achieve business objectives, including customer acquisition, retention, and revenue growth.
• Implement targeted and data-driven strategies to maximize the effectiveness of programmatic ad campaigns.

Campaign Strategy and Planning:

• Develop and execute comprehensive DSP strategies aligned with overall marketing and business goals.
• Collaborate with cross-functional teams to define target audiences, budget allocations, and key performance indicators (KPIs) for each campaign.

Data Analysis and Optimization:

• Analyze performance data and key metrics to identify opportunities for optimization.
• Implement A/B testing and other optimization techniques to enhance the performance of digital advertising campaigns.

Audience Segmentation:

• Utilize data-driven insights to create and refine audience segments for targeted advertising.
• Collaborate with data and analytics teams to enhance audience targeting precision.

Platform Management:

• Stay informed about the latest features, updates, and best practices related to DSP platforms.
• Manage relationships with DSP vendors and platforms, ensuring optimal utilization of available tools and resources.

Reporting and Insights:

• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Communicate key findings and performance updates to stakeholders, making data-driven recommendations for future campaigns.

Budget Management:

• Work closely with the finance team to manage and optimize digital advertising budgets.
• Monitor spending patterns and make strategic adjustments to ensure efficient allocation of resources.

Qualifications

• Bachelor’s Degree
• 2-3 years of experience in digital marketing on either the agency or client-side.
• Strong analytical skills, with substantial knowledge of Excel – pivot tables and VLOOKUPs.
• Ability to thrive in dynamic and demanding situations without prescriptive direction.
• Detail-oriented, good project management and organizational skills with the ability to work within tight deadlines.
• Great communication and interpersonal skills, collaborator, and outstanding communication and presentation skills Innovative, scrappy, and independent thinker with the ability to use data to influence decisions.
• Entrepreneurial spirit with a problem-solving approach to complex tasks