Full-Time
WEBTOON] Influencer Marketing Associate
Confirmed live in the last 24 hours
Wattpad
1,001-5,000 employees
Digital platform for storytelling and content sharing
Compensation Overview
$50k - $60kAnnually
Junior
Los Angeles, CA, USA
Hybrid position based in Los Angeles, California.
- 1-2 years of experience implementing influencer campaigns
- Knowledgeable about social media platforms from the brand perspective, including TikTok, YouTube, and Instagram
- Experience analyzing social media insights to optimize organic content for reach and meaningful engagements
- Excellent verbal and written communication skills
- Ability to work in a fast-paced startup environment and execute multiple projects with enthusiasm and attention to detail
- Manage our Ambassador program by owning communication with 100 video creators
- Negotiate with Talent or management to maximize return on investment
- Ideate influencer campaigns that will increase awareness and engagement among anime, gaming, and comics fans
- Research, outreach, and onboard influencers posting on TikTok, YouTube and Instagram
- Update and track multiple video creation and upload schedules to ensure timely delivery of influencer generated contents
- Optimize TikTok Spark Ad campaigns for traffic and video views with influencer content
- Analyze influencer content performance to report improvements for influencer and brand channels
- Other duties and projects as assigned
- Experience working with clients in entertainment
- Deeply engaged in WEBTOON and entertainment, staying on top of the latest news and trends within the community
Wattpad connects a global community of 90 million readers and writers through storytelling. It provides a digital platform where users can create, share, and discover stories. Writers can showcase their work, while readers can find new and engaging content. The platform operates on a business model that includes advertising, premium subscriptions, and content monetization. Users can access a free version supported by ads or choose a premium subscription for an ad-free experience and extra features. Wattpad also partners with entertainment companies to adapt popular stories into books, movies, and TV series through Wattpad Studios, allowing writers to reach wider audiences. Additionally, Wattpad Books publishes popular stories from the platform, helping writers transition from digital to traditional publishing. Wattpad's goal is to support diverse voices and foster original storytelling in the digital content and entertainment market.
Company Stage
Acquired
Total Funding
$114.6M
Headquarters
Toronto, Canada
Founded
2006
Simplify's Take
What believers are saying
- Increased demand for short-form content aligns with Wattpad's Tap product offering.
- Popularity of webcomics and webnovels expands Wattpad's content and partnership opportunities.
- Growing interest in diverse content allows Wattpad to promote underrepresented voices.
What critics are saying
- Executive turnover, including Aron Levitz's appointment, may lead to leadership instability.
- Wattpad's ban in Turkey could impact its user base and content creators.
- Integration with WEBTOON may divert resources from Wattpad's core storytelling platform.
What makes Wattpad unique
- Wattpad connects 90 million global readers and writers through its storytelling platform.
- Wattpad Studios adapts popular stories into films, TV series, and books.
- Wattpad Books publishes digital stories, supporting diverse voices in traditional publishing.
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Benefits
Competitive salary
Full health benefits
Career development & mentorship opportunities
RRSP matching
Generous parental leave
Flexible hours