Full-Time

WEBTOON] Influencer Marketing Associate

Confirmed live in the last 24 hours

Wattpad

Wattpad

1,001-5,000 employees

Digital platform for storytelling and content sharing

Consumer Software
Social Impact
Entertainment

Compensation Overview

$50k - $60kAnnually

Junior

Los Angeles, CA, USA

Hybrid position based in Los Angeles, California.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • 1-2 years of experience implementing influencer campaigns
  • Experience working with clients in entertainment (bonus)
  • Knowledgeable about social media platforms from the brand perspective, including TikTok, YouTube, and Instagram
  • Experience analyzing social media insights to optimize organic content for reach and meaningful engagements
  • Excellent verbal and written communication skills
  • Ability to work in a fast-paced startup environment and execute multiple projects with enthusiasm and attention to detail
Responsibilities
  • Manage our Ambassador program by owning communication with 100 video creators
  • Negotiate with Talent or management to maximize return on investment
  • Ideate influencer campaigns that will increase awareness and engagement among anime, gaming, and comics fans
  • Research, outreach, and onboard influencers posting on TikTok, YouTube and Instagram
  • Update and track multiple video creation and upload schedules to ensure timely delivery of influencer generated contents
  • Optimize TikTok Spark Ad campaigns for traffic and video views with influencer content
  • Analyze influencer content performance to report improvements for influencer and brand channels
  • Other duties and projects as assigned

Wattpad connects a global community of 90 million readers and writers through storytelling. It provides a digital platform where users can create, share, and discover stories. Writers can showcase their work, while readers can find new and engaging content. Wattpad operates on a multifaceted business model that includes advertising, premium subscriptions, and content monetization. Users can access a free version supported by ads or choose a premium subscription for an ad-free experience and additional features. The platform also partners with entertainment companies to adapt popular stories into books, movies, and TV series through Wattpad Studios, allowing writers to reach wider audiences. Additionally, Wattpad Books publishes popular stories from the platform, helping writers transition from digital to traditional publishing. Wattpad's goal is to support diverse voices and foster original storytelling in the digital content and entertainment market.

Company Stage

Acquired

Total Funding

$114.6M

Headquarters

Toronto, Canada

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Wattpad's Tap product aligns with growing interest in short-form content.
  • Partnership with WEBTOON benefits from rising popularity of webcomics and webnovels.
  • Demand for diverse content allows Wattpad to leverage its diverse user base.

What critics are saying

  • Executive turnover may lead to instability in leadership and strategic direction.
  • Ban in Turkey could impact user base and global engagement metrics.
  • Integration with WEBTOON may divert resources from Wattpad's core platform.

What makes Wattpad unique

  • Wattpad connects 90 million global readers and writers through social storytelling.
  • Wattpad Studios adapts popular stories into books, movies, and TV series.
  • Wattpad Books publishes platform stories, supporting diverse voices in traditional publishing.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Competitive salary

Full health benefits

Career development & mentorship opportunities

RRSP matching

Generous parental leave

Flexible hours