Sr. Manager

Introduction:

Are you ready to combine the fast-paced energy of an innovative startup with the resources and stability of a global tech leader? This opportunity blends both worlds into one. Edge Impulse has joined forces with the Mobile and Industrial IoT division of Qualcomm, and we are growing our team because Edge AI is an important part of Qualcomm’s diversification roadmap.

Edge Impulse streamlines the creation of AI and machine learning models for edge hardware, allowing devices to make decisions and offer insight where data is gathered. Powerful automations make it easier to build valuable datasets and develop advanced AI for edge devices from MCUs to CPUs to GPUs. The ease of use and versatility that Edge Impulse provides supports customers launching AI-empowered devices globally to solve the planet's biggest problems with novel high-tech solutions. Used by health and wearable organizations, industrial organizations, as well as top silicon vendors, Edge Impulse has become the trusted ML platform for enterprises and developers alike.

We are growing!

This is an opportunity to help build a solid product marketing foundation at a well-funded startup with a strong developer community in the machine learning space. As the product marketing leader, you will be key in crafting messaging, positioning, pricing, and in understanding embedded machine learning with an emphasis on the developer audience. This will be an opportunity to expand your expertise in a market with high potential.

Primary Responsibilities:

· Understand and refine the target persona and ICP (ideal customer profile)

· Craft positioning and messaging that aligns with the pain points and values of the developer/user and customer

· Translate technical details into value propositions

· Conduct in-depth pricing analysis and provide recommendations based on research and best practices

· Understand the competitive landscape and craft competitive messaging

· Develop a deep understanding of the Edge Impulse product and edge AI market

· Lead development of sales enablement materials

· Collaborate with the broader marketing, devrel, product, and sales teams to assist in achieving company KPIs

· Potential to manage a small team as we grow

Preferred Skills and Experience:

· A minimum of 5 years specifically in a product marketing role at a SaaS startup

· Deep experience understanding and messaging to the developer audience

· Experience with embedded machine learning

· Comfortable working cross-functionally and incorporating diverse feedback from multiple people

· Experienced in learning new tools (such as Hubspot, Notion, Google Docs)

· Comfortable working with engineers and product teams

Academic Credentials

· Bachelor's degree in marketing, business, or related field preferred

#EdgeImpulse