Director of Product Marketing

Confirmed live in the last 24 hours



1,001-5,000 employees

Flexible staffing platform for hourly workers

Consumer Software


San Francisco, CA, USA

Required Skills
  • 10+ years in product marketing, lifecycle marketing, marketing strategy, or consulting
  • Demonstrated success being the first (or second) product marketer on a team, ideally within a startup environment
  • Track record of initiating, planning, and executing marketing campaigns that drive meaningful impact
  • Analytical chops, able to draw insightful conclusions from using business analytic tools and primary research
  • Intellectually curious, empathetic, and driven to solve hard problems
  • Ability to inspire a team and thrive in a fast-paced startup environment. Comfortable making decisions amidst ambiguity, a strong bias for action
  • Adept at and enjoy partnering cross-functionally across teams. Bonus if you've managed teams before or mentored junior teammates
  • Passionate about our mission to empower underserved hourly professionals and pioneer the future of work
  • Lead product marketing across multiple customer segments
  • Form an informed perspective on target audience and develop GTM campaigns
  • Partner with Product, Business Operations, and Sales leads on opportunities
  • Clearly articulate Ideal Customer Profile (ICP) in key segments
  • Engage users to continue using Instawork and become advocates

Instawork is a flexible staffing platform facilitating connections between businesses and hourly workers across a variety of sectors, ensuring high worker quality and efficient shift management with the use of advanced technology. This platform provides a dynamic environment where technological usage is paramount, offering workers and businesses alike innovative solutions for workforce management. It positions itself as a leader in integrating technology to streamline staffing needs, making it an attractive workplace for individuals interested in contributing to cutting-edge workforce solutions.

Company Stage

Series D

Total Funding



San Francisco, California



Growth & Insights

6 month growth


1 year growth


2 year growth