Director of Demand Generation
Posted on 1/12/2023
INACTIVE
Rapid API

51-200 employees

Global hub for discovering and connecting to APIs
Company Overview
RapidAPI, the world's largest API Hub, offers a unique value proposition for developers around the globe, providing a centralized platform to discover, evaluate, integrate, and monitor APIs. Their culture fosters collaboration and innovation, with a team of developers working from diverse locations such as San Francisco, Tel Aviv, Tallinn, Berlin, and other remote areas. The company's competitive advantage lies in its comprehensive API management system, which includes designing, testing, monitoring, building, and publishing APIs, all within a single dashboard, making it a leader in the tech industry.

Company Stage

Series D

Total Funding

$272.5M

Founded

2015

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-28%

2 year growth

20%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
SQL
Salesforce
Marketing
Requirements
  • Track record of leading demand gen across marketing and sales, creating leads from Global 2K organizations
  • Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns
  • Knowledge of marketing automation best practices and proficiency using automation and CRM tooling including Salesforce and Marketo
  • Experience with Account-Based-Marketing or purchasing intent tools like 6Sense or Demandbase
  • Firm understanding of demand generation funnels, funnel conversion and the tactics used at each stage within the funnel
  • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
  • Experience managing third party vendors including agencies and contractors
  • Organized, detail-oriented, and motivated team player with a positive attitude
  • Ability to work in a fast-paced team environment
  • Must be SF Bay area based. This role requires presence in the San Francisco HQ office 3 days/week
Responsibilities
  • Create and drive the company's Demand Generation strategy and best practices, developing MQL and SQL forecasts, determining appropriate budget levels, and establishing a methodology for measuring results
  • Create, oversee, execute, and optimize demand generation programs and multi-touch campaigns (email, nurture, paid media, content syndication, etc.) that drive awareness, leads and sales pipeline
  • Improve operational processes and reporting related to demand generation to improve the efficiency and effectiveness of our marketing automation system to better nurture leads, increase conversion rates for all marketing qualified leads (MQLs,) and improve the integrity of the overall database
  • Coordinate and collaborate on content and program development across the funnel to activate, engage, convert and retain our key customer segments
  • Partner with multiple stakeholders to design, launch, and evaluate demand gen campaigns, including ABM, across a portfolio of channels (digital organic/paid, email, events, webinars, etc)
  • Track and measure campaign results to develop action plans that improve the impact of demand generation activities on the sales pipeline
Desired Qualifications
  • 5-10 years of experience in demand generation for B2B organizations ( if you also have SaaS experience)