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CRM Manager
Posted on 8/8/2022
San Francisco, CA, USA • Remote
Experience Level
Desired Skills
  • Develop and launch programs: You'll lead CRM marketing programs across email, push, in-app, and SMS
  • Customer user-journeys: You'll build and refine audience/event-based communication triggers across the customer user-journey
  • Audience segmentation: You'll partner with team members and cross-functional partners to implement audience segmentation strategies
  • Work cross-functionally: You'll drive alignment with internal cross-functional and external solution partners including Sales, Product, Engineering, Program Management, and Creative teams
  • Drive campaign optimization: You'll do this via A/B and other testing methodologies; you'll also monitor and report-out results on program and campaign analysis
  • Deeply experienced with email marketing and ESPs. You've worked in numerous systems and know the ins and outs of what makes a great email. You have knowledge of HTML and CSS for email design and manipulation
  • A pro at getting the right message to the right customer at the right time, with great results. You know how to launch audience-specific dynamic content lifecycle and event-triggered CRM programs. You've owned lead and/or revenue goals from CRM programs
  • Able to balance strategy and execution. You can move seamlessly between both the high-level strategy and more tactical, execution-oriented parts of your roles
  • A natural leader, who's also passionate about effective collaboration. You're an experienced project manager with an ability to work under the pressure of multiple projects; you always hit your deadlines, by prioritizing workload and risk assessment. And you've got excellent interpersonal skills that you utilize to drive cross-functional collaboration
  • Data and results-driven. You're analytical, able to synthesize insights and learnings from a variety of campaigns to influence strategy. You leave no stone unturned!
  • 2+ years of experience in lifecycle marketing
  • 2+ years of experience developing email campaigns with an email campaign management system (e.g. Pardot, Iterable, Marketo, Responsys, ExactTarget/SalesForce Marketing Cloud, etc.)
  • Experience collaborating with multiple stakeholders in a matrixed organization

201-500 employees

Comprehensive personal finance app
Company Overview
Nerdwallet's mission is to provide the tools, information, and insight people need to navigate all of life's financial decisions. So they can easily find what they need and get back to life.
  • Health and wellness
  • Retirement support
  • True work-life balance
  • Career development
  • Employee resource groups
  • Employee engagement
Company Core Values
  • Consumer, Company, Team, Self
  • Relentless Self-Improvement
  • Open, Candid, and Constructive
  • Informed Risk-Taking
  • Ownership