Full-Time

Brand Design Lead

Posted on 1/10/2025

ZOE

ZOE

201-500 employees

Personalized nutrition analysis and advice

Biotechnology
Healthcare

Senior

Remote in USA + 1 more

More locations: Remote in UK

Candidates must be based in the UK or EU.

Category
Brand Design
UI/UX & Design
Required Skills
Adobe Creative Suite
Figma

You match the following ZOE's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 6-8+ years of relevant experience, both agency and in-house are preferred but not a must. Start-up/scale up experience would be desirable.
  • Deep understanding of creating impactful campaigns across digital platforms.
  • Portfolio of best-in-class work showing impact-driven creative across multiple channels.
  • Strong conceptual and problem-solving skills.
  • Proficient in the creative development process, excellent art direction skills, and consistently deliver high-quality design.
  • Efficient and deadline-driven.
  • Effective communication with creatives and producers, engendering trust and respect.
  • Confident in managing up to leadership, negotiating with key stakeholders and using persuasion to push boundaries.
  • Ability to redirect creative development based on feedback if necessary.
  • Proficient in Figma and Adobe Creative Suite.
Responsibilities
  • Develop multi-channel ad campaigns for all social platforms, including performance, YouTube, and static ads.
  • Plan and Art Direct photoshoots showcasing ZOE's science team in action and our members' personalised nutrition journeys, creating assets for all marketing channels.
  • Develop reusable templates for social media content to help the marketing team scale campaigns efficiently.
  • Partner with external suppliers to conceptualise and execute packaging designs for new product lines.
  • Work with production and marketing to probe briefs, understand requirements, and develop creative strategies.
  • Come up with and bring to life great ideas grounded in insights, with exceptional creative thought and craft.
  • Work with internal stakeholders to define and build end-to-end visual assets for multi-channel advertising campaigns, social, content, partnerships, and customer comms.
  • Pitch ideas confidently to internal teams, whether it's a small tweak or a big concept.
  • Partner and communicate effectively with a cross-functional team, including writers, designers, animators, and producers.
  • Work with Product Marketing to improve and update product positioning based on customer insights and market trends.
  • Digest feedback and develop alternate creative solutions.
  • Maintain consistent creative quality while applying and expanding brand guidelines.
  • Keep your finger on the pulse of culture.
  • Be a champion of our culture and values in everything you do.
Desired Qualifications
  • Start-up/scale up experience would be desirable.

ZOE focuses on personalized nutrition by offering a program that analyzes how food impacts individual health. The company provides at-home test kits that assess gut bacteria, blood sugar, and blood fats. These tests compare results with data from a large population to deliver tailored nutrition advice. ZOE stands out from competitors by utilizing scientific research from respected institutions, ensuring that its recommendations are based on solid evidence. The goal of ZOE is to help individuals enhance their gut and metabolic health, boost energy, manage weight, and prevent chronic health issues.

Company Stage

Series B

Total Funding

$96.8M

Headquarters

London, United Kingdom

Founded

2017

Growth & Insights
Headcount

6 month growth

6%

1 year growth

6%

2 year growth

8%
Simplify Jobs

Simplify's Take

What believers are saying

  • ZOE's recent $15M funding supports its US expansion and service enhancement.
  • Acquisition of Fascinate Productions boosts ZOE's reach through health and wellness podcasts.
  • Growing consumer interest in gut health aligns with ZOE's personalized nutrition offerings.

What critics are saying

  • Increased competition from AI-driven personalized nutrition startups may dilute ZOE's market share.
  • Potential privacy concerns over sensitive health data collection could affect consumer trust.
  • Regulatory hurdles in the US may impact ZOE's expansion and marketing strategies.

What makes ZOE unique

  • ZOE operates the world's largest nutrition-science study, offering unparalleled data insights.
  • The company provides personalized nutrition advice based on advanced scientific analysis and at-home tests.
  • ZOE collaborates with prestigious institutions, enhancing its credibility in personalized nutrition.

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Benefits

Health Insurance

Life Insurance

Mental Health Support

Unlimited Paid Time Off

Paid Vacation

Parental Leave

Professional Development Budget

Hybrid Work Options

Wellness Program

INACTIVE