Internship

User Acquisition Analyst Intern

Confirmed live in the last 24 hours

PocketWorlds

PocketWorlds

51-200 employees

Platform for creating and monetizing virtual worlds

VR & AR
Consumer Software
Gaming

Austin, TX, USA

This role is required to be onsite in our Austin Office.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Google AdWords
Looker
Data Analysis
Google Analytics
Requirements
  • Pursuing a Bachelor’s or Master’s degree in Marketing, Data Science, Business, Economics, or a related field
  • Strong analytical skills, with proficiency in Excel; experience with SQL, Google Analytics, Tableau, Looker, or similar analytics tools is a plus
  • Knowledge of digital marketing channels and user acquisition basics
  • Ability to work both independently and collaboratively in a fast-paced environment
  • Detail-oriented, organized, and able to manage multiple tasks
  • Excellent written and verbal communication skills
Responsibilities
  • Assist in the management and optimization of digital advertising campaigns across various platforms (e.g., Facebook, Google Ads, TikTok, etc.)
  • Conduct data analysis to understand user behavior, trends, and acquisition channel performance
  • Provide actionable insights based on data analysis to improve campaign efficiency and user growth strategies
  • Collaborate with creative, product, and live-ops teams to optimize the user acquisition efficiency and retention
  • Support A/B testing of creatives, ad copy, bid strategy, and custom product pages
  • Help prepare reports on growth KPIs, including Cost per Install (CPI), Return on Ad Spend (ROAS), Lifetime Value (LTV), and user retention
  • Monitor industry trends and competitor activities to support campaign strategies

PocketWorlds creates a platform for users to build, share, and monetize their own virtual worlds, primarily through their flagship product, Highrise. This virtual universe allows millions of users to explore and interact within environments created by other users. The platform is designed to be user-friendly, enabling digital creators, gamers, and social enthusiasts to create engaging experiences without needing advanced technical skills. Users can generate content and earn revenue through in-app purchases, selling virtual items and experiences, while PocketWorlds takes a percentage of these transactions. The company differentiates itself by fostering a community-driven environment that emphasizes creativity and connection, encouraging users to take ownership of their creations. The goal of PocketWorlds is to enhance the way people connect and express themselves in the digital space.

Company Stage

Seed

Total Funding

$9.7M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

17%

2 year growth

39%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $7 million Series A funding round provides Pocket Worlds with the financial resources to expand and innovate further.
  • Highrise's 680,000 weekly users and average in-game time of 90 minutes indicate strong user engagement and growth potential.
  • The launch of Highrise Studio and Highrise 4.0 empowers creators to monetize their content, potentially leading to increased revenue streams for both creators and the company.

What critics are saying

  • The competitive landscape of virtual worlds and social networking is intense, requiring continuous innovation to stay relevant.
  • Dependence on user-generated content means that the platform's success is closely tied to the creativity and engagement of its user base.

What makes PocketWorlds unique

  • Pocket Worlds uniquely combines social networking with user-generated content, allowing users to create, share, and monetize their own virtual worlds.
  • The platform's user-friendly design enables anyone, regardless of technical skill, to build engaging virtual experiences, setting it apart from more complex competitors.
  • Highrise's focus on pop culture trends and partnerships with NFT communities like Capsule House further distinguishes it in the digital entertainment space.

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