Full-Time

Art Director

Posted on 9/11/2024

Viral Nation

Viral Nation

201-500 employees

Influencer and social media marketing agency

Consumer Software
AI & Machine Learning

Mid

Canada

Category
Concept Art
Storyboarding
Graphic Design
Art, Graphics & Animation
Required Skills
Social Media
Requirements
  • 3-5 years experience in the social media and digital marketing field (agency experience preferred)
  • Thrives in a fast-paced environment & commitment to excellence
  • Exceptional art direction and design skills that translate into digital and social advertising campaigns – IG, FB, Tiktok, LinkedIn, etc.
  • Excels at direct client interaction with the ability to build relationships and lead presentations
  • Comfortable with designing visuals and writing ideas
  • Distinctly creative and obsessed about how ideas can be bigger, and better
  • Excellent organizational skills with a keen eye for detail
  • Passion and understanding of today’s social media landscape and the best practices as it relates to each unique platform
  • Experience overseeing junior creatives, video editors, and vendors
  • A knack for picking up different brand guidelines, understanding why they work and switching between them quickly
  • Experience in big productions, everything from early stages of storyboarding to location selection, casting selection, choosing and working with directors to bring to life a concept, to postproduction
Responsibilities
  • Develop and support a range of integrated creative campaigns for brands across varying industries
  • Synthesize relevant research, best practices, trending topics and intuition to produce creative concepts that align with a brand’s KPI’s
  • Connect and collaborate with fellow creatives and strategists to develop innovate and executable marketing solutions with touchpoints in social media and digital mediums, influencer marketing, experiential marketing and more
  • Develop creative campaigns that are supported by a strong strategic narrative
  • Comfortably vary design, style, and other characteristics asked by our brand clients
  • Maintain a high-quality of creative output and content development aligned with evolving trends, audience centricity and high propensity/performance
  • Support creative presentations to clients/team members contributing to the communication of ideas in a way that sells them to our clients
  • Support with full-service content productions (when necessary).

Viral Nation is an influencer and social media marketing agency that helps brands enhance their digital presence through services like influencer marketing, paid performance, and creative content. The company uses machine learning and artificial intelligence to assist clients in becoming social-first organizations, adapting to changes in social media algorithms. What makes Viral Nation unique is its focus on being a business partner to clients, fine-tuning campaigns to increase return on ad spend (ROAS) and reduce customer acquisition costs (CAC). The goal is to empower brands to effectively leverage social media for measurable growth.

Company Stage

Late Stage VC

Total Funding

$178.3M

Headquarters

Chicago, Illinois

Founded

2014

Growth & Insights
Headcount

6 month growth

-14%

1 year growth

-3%

2 year growth

24%
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Simplify's Take

What believers are saying

  • Growing demand for AI solutions boosts Viral Nation's brand safety offerings.
  • Partnerships with Wind Sun Sky expand content production into new formats like Roblox games.
  • Influencer marketing integration with traditional media opens new revenue streams.

What critics are saying

  • Competition from agencies like Clear Digital challenges Viral Nation's market position.
  • Rapid AI evolution may outpace Viral Nation's current technological capabilities.
  • New executive appointments could lead to strategic shifts misaligned with client expectations.

What makes Viral Nation unique

  • Viral Nation integrates influencer marketing with traditional media, enhancing brand visibility.
  • The company uses AI-powered technologies for brand safety and social media transformation.
  • Viral Nation partners with entertainment firms to create diverse multiplatform content.

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