Full-Time

Manager

Confirmed live in the last 24 hours

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture
Consumer Goods

Compensation Overview

$93.8k - $130kAnnually

Senior

Toronto, ON, Canada + 2 more

More locations: New York, NY, USA | Boulder, CO, USA

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • A bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
  • 5+ years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.
  • Must be proficient at Excel for performance analysis (pivot tables, formula building, etc).
  • Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
  • Experience working with performance marketing metrics and platform reporting.
  • Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
  • Strong organizational skills and project management ability.
Responsibilities
  • Plan, design, and execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from execution to completion.
  • Use a data-first approach to analyze performance drivers to optimize for channel ROI.
  • Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis. This is a hands-on role building & optimizing campaigns.
  • Optimize campaign performance towards activation, retention, and reactivation goals.
  • Analyze & report on campaign KPIs to key stakeholders.
  • Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.—(targeting, optimization, creative direction, etc.)
  • Develop relationships with key paid social partners to nurture performance growth.
  • Provide project management support to ensure deadlines are met.
  • Manage a set of external partners and contractors to maximize performance.
  • Design, implement and analyze A/B split tests across paid social channels.
  • Work with Brand Team to oversee and launch paid social creatives.

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to select from various meal plans tailored to their dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its commitment to fresh, seasonal produce and sustainable sourcing. The company's goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

IPO

Total Funding

$382.1M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

12%

1 year growth

40%

2 year growth

48%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for plant-based meal kits boosts HelloFresh's market potential.
  • Advancements in sustainable packaging enhance HelloFresh's appeal to eco-conscious consumers.
  • Expansion of digital marketing strategies helps HelloFresh reach younger demographics like Gen Z.

What critics are saying

  • Labor Department investigation into child labor claims could harm HelloFresh's reputation.
  • Closure of a UK site threatens 900 jobs, risking operational disruptions.

What makes Hello Fresh unique

  • HelloFresh offers pre-portioned ingredients, eliminating meal planning and grocery shopping.
  • The company provides diverse meal plans, catering to various dietary preferences.
  • HelloFresh focuses on fresh, seasonal produce and sustainable sourcing, appealing to eco-conscious consumers.

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Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings