Full-Time
Director – Strategy
GAP
10,001+ employees
Global apparel retailer with DTC brands
No salary listed
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
In Person
 Business & Strategy (1) |
|---|
- 10+ years experience, preferably with experience in apparel, retail, strategy, or strategy consulting; MBA is preferred.
- Proven track record of developing and implementing innovative customer experience strategies, particularly in loyalty or retail
- Entrepreneurial mindset, with a track record of building new capabilities or supporting a business through a transformation period
- Demonstrated track record as an outstanding problem solver and strategic thinker with the ability to quickly identify key issues and develop hypotheses
- Ability to translate complex ideas and dispersed information into simple, actionable recommendations
- Strong analytical and financial modeling skills, with ability to oversee and provide direction to cross-functional partners and/or more junior team members
- Organizational skills, including planning, time management, and attention to detail
- Strong business acumen related to consumer facing businesses and ability to assess impact of decisions on overall business performance
- Strength in written and oral communication with proven ability to connect and influence with senior executives
- Ability to work collaboratively with internal teams, senior management, and external partners to drive business results
- Serve as a strategic leader on loyalty strategy, leading the development of the long-range plan and annual plan, and drive strategy governance to track progress and assess risks and opportunities
- Work with the Brand Experience Leaders, Encore Market Lead, Partnerships Lead, Marketing, and Payments to concept and execute loyalty strategies that drive customer engagement and retention
- Partner with consumer insights and customer analytics to embed consumer learnings into our business strategies
- Develop clear, compelling, data-backed recommendations for key stakeholder conversations, including Board of Directors, Gap Inc. Senior Leadership Team, and Brand Leadership Teams
- Support cross functional business partners with analytical insights and problem solving
- Monitor, analyze, and iterate on the effectiveness of initiatives using quantitative and qualitative data, identifying areas for improvement and innovation to meet evolving customer expectations
- Mentor team members, providing strategic guidance, thought leadership, and elevating analytical rigor and business acumen
- Drive loyalty strategy initiatives and transformation efforts from identification through implication, including: identifying key issues, structuring problems, and developing and delivering on work plans that drive value creation; evaluating new business opportunities, assessing market potential, evaluating brand/customer fit, analyzing competitive positioning, and developing accompanying business cases; leading cross-functional teams; synthesizing findings, articulating clear and compelling storylines and the supporting materials to communicate recommendations to senior leaders
- MBA is preferred
Gap Inc. is a global apparel retailer that designs, manufactures, and sells clothing and accessories through its family of brands, including Gap, Banana Republic, Old Navy, and Athleta. It serves customers worldwide via a network of physical stores and online platforms, operating mainly on a direct-to-consumer model. Products are sold across casual wear, activewear, and professional attire, with a focus on sustainability and ethical practices across the supply chain. What sets Gap Inc. apart from competitors is its mission-driven approach emphasizing environmental sustainability, diversity, and inclusion, combined with a diverse brand portfolio and omnichannel presence that coordinates in-store and online shopping experiences. The company aims to meet evolving market needs while upholding its values, growing its brands, and expanding its responsible, ethical business practices for employees, customers, and communities.
Company Size
10,001+
Company Stage
IPO
Headquarters
San Francisco, California
Founded
1969
Simplify's Take
What believers are saying
- Encore loyalty program launched February 24, 2026, integrates Disney partnerships retaining 40 million members.
- Victoria Beckham collaboration debuted April 20, 2026, reimagines icons boosting Gap brand relevance globally.
- China expansion plans 50 new stores in 2026 via Baozun after 20% sales growth in 2025.
What critics are saying
- Shein and Temu erode Old Navy share with ultra-low prices capturing Gen Z shoppers by November 2026.
- Uniqlo diverts mid-tier customers from Gap and Banana Republic through agile supply chain by May 2027.
- Zara outpaces Gap's merchandising with weekly drops stealing trend sales within six months.
What makes GAP unique
- Gap Inc. operates distinct brands like Old Navy, Gap, Banana Republic, and Athleta targeting varied price points.
- Proprietary e-commerce platform enables cross-brand shopping and omni-channel services across 90 countries.
- Sustainability mission empowers women, enables opportunity, and enriches communities through integrated business strategy.
Help us improve and share your feedback! Did you find this helpful?
Your Connections
People at GAP who can refer or advise you
Benefits
Professional Development Budget
Company News
Gap Inc. unveils Encore, a next-gen loyalty program blending fashion, entertainment, and exclusive access. Gap Inc. is reimagining customer loyalty with the launch of Encore, a new membership program designed to blend fashion, entertainment, and cultural experiences into a single platform. Announced February 24, the initiative marks a major evolution for one of the largest loyalty ecosystems in U.S. apparel retail, which already includes nearly 40 million active members. Encore connects shoppers across Gap Inc.'s portfolio - Old Navy, Gap, Banana Republic, and Athleta - while expanding beyond traditional rewards programs. Instead of focusing solely on points and discounts, Encore introduces exclusive access to fashion drops, entertainment partnerships, and curated cultural experiences. "Fashion is entertainment, and today's customers aren't just buying apparel, they're buying into brands that shape culture," said CEO Richard Dickson in a press release. That philosophy is at the core of Encore, which aims to deepen engagement by offering members opportunities tied to storytelling, design, and live experiences. Through partnerships with major entertainment players like Disney, NBCUniversal, and AMC Theatres, members will gain access to experiences that bridge fashion and entertainment. These include early product releases, exclusive collaborations, and behind-the-scenes content that connects consumers more directly to the creative process. The program introduces three membership tiers - Core, Premier, and All-Access - each offering increasing levels of benefits. While traditional perks like points, discounts, and birthday bonuses remain, Encore adds new features such as earlier access to collections, extended return windows, and curated digital content. A standout feature is the Encore Market, a members-only hub offering limited-edition items, unique experiences, and even charitable donation options. Gap Inc. is also raising the stakes with the Encore credit card, developed in partnership with Barclays US Consumer Bank and Mastercard. The card rewards customers not only for purchases within Gap Inc.'s brands but also for apparel spending across the broader retail market - offering five times points on in-brand purchases and three times points elsewhere. Encore is now live across the United States, with customers able to enroll online or in-store. Existing loyalty members have been automatically transitioned into the new system, carrying their points forward as the company ushers in a new era of customer engagement.
Gap has partnered with Inspectorio to deploy AI-powered supply chain oversight across all its brands, including Old Navy, Banana Republic and Athleta. The technology will enable end-to-end product traceability through automated task execution and centralised data collection. Inspectorio CEO Chirag Patel said the partnership sets "a new global standard for how leading retailers use AI to streamline supply chain performance". The platform will help Gap make faster decisions across its global supplier network. The move forms part of Gap's broader digital transformation. Earlier this month, the retailer introduced AI tools from Bold Metrics for personalised fit recommendations and Google's Universal Commerce Protocol for agent-based e-commerce. Gap entered a multi-year agreement with Google Cloud in October last year to advance its AI-driven retail strategy.
Gap eyes China expansion: plans 50 new stores, Hong Kong comeback and australia re-entry. * March 27, 2026 Reading Time: 2 minutes Press play to listen to this content Gap, the prominent American clothing retailer, is said to be significantly expanding its footprint in Greater China. The company's plans include opening 50 fresh storefronts throughout mainland China during the current year, as well as reestablishing its presence in Hong Kong. This expansion initiative follows in the wake of Gap's first-ever quarterly break-even performance in China. This success has been credited to Baozun, the local operator who assumed control of the business in 2022. Under Baozun's leadership, the company completed a comprehensive overhaul of its supply chains, merchandising, and digital channels. The forthcoming new stores are not confined to the established business hubs of Shanghai and Beijing. Indeed, locations span from tier-one cities to tier-three cities, broadening the brand's geographical reach. Baozun has set a target of approximately 30% annual growth over the coming two years. The strategy for achieving this ambitious goal blends physical retail development with a fortified online presence. Vincent Qiu, the chairman and CEO of Baozun, has publically expressed the brand's readiness to "accelerate the business and scale it to a bigger size" within the next three-year period. In addition to its expansion in Greater China, Gap is also gearing up to make a return to the Australian market. The company will do so through a collaborative partnership with Myer. Despite forming part of its wider international strategy, this Australian venture remains secondary to Gap's primary focus on Greater China. Questions & answers. What plans does Gap have for expansion in Greater China? Gap plans to open 50 new stores across mainland China this year and re-enter the Hong Kong market. What is Baozun's growth target for the next two years? Baozun aims to achieve around 30% annual growth over the next two years by combining physical retail expansion with a stronger online presence. Is Gap planning to re-enter any other markets? Yes, Gap is preparing to re-enter the Australian market through a partnership with Myer as part of its broader international strategy. However, this remains secondary to the company's focus on Greater China.
Gap is preparing to open 50 new stores across mainland China in 2026 after achieving its first quarterly breakeven under Baozun Inc.'s ownership. The expansion will target tier-one to tier-three cities, with plans to reopen stores in Hong Kong later this year. Since Baozun acquired Gap's China business in late 2022, store count has reached 164 after adding 29 locations in 2025, whilst sales increased by over 20% last year. Management aims to maintain this growth rate before potentially accelerating towards 30% over the next two years. The partnership reflects a broader trend of global brands collaborating with local operators in China. Companies including Starbucks and Burger King have adopted similar approaches, focusing on localised pricing and product strategies to navigate the competitive Chinese market.
Gap plans to open 50 new stores in china in 2026 to boost its sales over the next three years.